What hues come to mind when you think of luxury colors? Gold is a given, but you’ll find an entire rainbow of choices that lend themselves to high-end looks. Think about some of the designer clothing and luxury car brands and the color palettes they use.
How does one pull the entire look together and come up with a color palette that signifies luxuriousness? Choosing the right background color is a crucial component in designing your website or ad. You can make it blend away and use it as negative space or add a design that makes your background a statement.
With so many different options, it can be difficult to choose ones for your next design. What colors are best for luxury brands?
Gold is a common choice to show off a bit of upscale attitude. You can add it in the accents on a website, place it on product packaging or use it for text. The key with utilizing gold is placing it on a dark background so it pops.
Combine gold with black for a regal look. Use it on dark red for a pop of elegance. Gold is a color often associated with Rolex watches. It also works well in a color gradient.
Regency Specialties uses a gold logo to draw attention to their brand image, performing upscale dermatology and plastic surgery procedures. They use gold for their primary call to action (CTA) button and a slightly lighter gold or gradient for their other CTAs. The video background works nicely with the luxury colors and gold detailing.
Purple is a color that lends a touch of elegance to any design. It works well as a background color or for your buttons. There are many different shades of the luxury color. You should probably stay away from lilac as it has more of a fresh, youthful feel.
However, a deep purple or even maroon screams upscale luxury. You might even combine it with a color such as blue for some nice contrast and bursts of brightness.
Versace features a feed on their landing page showing some of their latest designs. A deep maroon color shows up in several of the outfits alongside a bright teal color. The pops of color add interest and grab user attention, but also showcase the luxury colors of the product.
Some brands are so iconic and so well established that the very colors they use become synonymous with luxury. Tiffany & Co. is known for their fine jewelry that comes in a specific shade of blue box.
When you use a color similar to theirs in your designs, it lets people know you sell a quality product. The shade works well to advertise clothes and things in different genres. You might want to make a different selection if you sell jewelry, so people don’t grow confused.
The almost aqua colored Tiffany-blue is featured on Tiffany & Co’s website. Note how they combine the shade with neutrals so as not to distract from the luxury colors. One thing we noticed immediately was how Tiffany uses a blue box filled with their signature shade as their favicon. This allows the user to find the tab with their website quite easily.
4. Black & White
A website using basic black and white can offer an elegant tuxedo effect. One of the biggest advantages of a black and white color scheme is the minimalism of it. There’s nothing to distract from the images of your product.
Dior goes with the luxury colors of black and white. They then put the focus on the photographs of their products, making the images animated. If you mouse over each image, it enlarges slightly. The simplicity of the design shows they let their quality products do the talking.
You might think of orange more as something to advertise juice or a kids’ store, but it actually can work quite well for luxury products when combined with a strong luxury colors palette. For example, an orange accent on top of a deep blue or black is just subtle enough to grab attention and gives a regal feel.
Northrop and Johnson sell luxury yachts. You might expect to see blues to represent water, and they do incorporate some very deep greenish blues into their design. However, the regal addition of orange stripes near the top of the page make one think of a regatta or other yachting event.
A lot of people adore the color red. It makes a bold statement and can help a product or CTA pop on the page. The key is to use it here and there and not let it take over your entire design. Although it is considered one of the luxury colors, you can get too much red on a design and make it feel busy.
Note how Prada sticks with a basic black and white but adds splashes of red in the video hero shot and in the product images. In one, they showcase a pretty red handbag against a blue background. In the other image, the background goes red and the clothing is kept neutral.
The site utilizes just enough bold color to grab user attention and make a statement.
Why Choose Luxury Colors?
Perhaps you wonder why you shouldn’t choose more basic hues to better relate to your audience. However, you have to fully understand your target customers and what they’re looking for. When you sell an upscale brand, you must convey the quality and reputation of your business image.
Luxury colors work well to attract the customer base most likely to buy what you’re selling. However, you can also swap luxury colors out fairly easily if your split testing shows they aren’t working well for your buyers.
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