When choosing the best button colors for your website, there are a few aspects to making the right decision. Colors matter because they affect us in many different ways.
Learn about how colors can make a difference. Additionally, there is a list of colors to choose from if you feel overwhelmed with color choices.
How Colors Make a Difference
Color can be a major contribution to your conversion rate. Evidence shows that 85% of shoppers use color as one of their primary reasons for purchasing a product. However, when choosing the best button colors for your website, you must keep looking for new ways to grab attention.
One of the best ways to grab users’ attention is to test out a color scheme. Avoid missing out on the opportunity to connect and convert. Your business should treat color buttons as part of your strategy for increasing conversions.
Why do colors make such a difference?
Colors can inspire a variety of emotions and reactions. They can also have different meanings to other cultures. So, in this case, it’s always a good idea to find out what works best for your business and its brand.
Although, if you’re having a hard time finding the right colors, here are some suggestions to help you get started.
10 Best Button Colors for Websites
These shades are bright but also complementary to many other colors. Blue is one of the best button colors for websites because it makes them easy to find.
These colors also suggest feelings of trust, loyalty, and calmness. It is also seen as a color of stability and is commonly associated with security, reliability, and logic.
These shades of green may be the perfect choices of colors for your website. The colors introduce feelings of peace and calmness. It’s often associated with motivation, money, restoration, and the environment.
Green tends to make it easier for your customers to click on. If you want your product or service to inspire feelings of relaxation, these colors are the best.
Purple suggests feelings of power, quality, and truth. It’s also a soothing color, and people rarely use it for their websites. So, if you do decide to use these shades, you’ll surely stand out.
Another reason to use these tones is it encourages people to slow down and think. If you aim to inspire these feelings, the purple shades above are the best button colors for your website.
Pink is an excellent color for buttons, and people generally see it as romantic and feminine. If your audience targets younger women, this shade is perfect for coming across as a woman-focused brand.
Pink promotes feelings of warmth, nurturing, love, and tranquility. This shade can also reinforce your message of love and warmth if that is what you use for your branding.
Yellow is youthful and exciting. It is often associated with the warmth of the sun and will surely grab your audience’s attention.
The color also promotes feelings of creativity and friendliness. If you choose to go with yellow, your customers are more likely to buy, especially if they feel happy.
3 Tips for Choosing the Best Button Colors for Websites
1. Make Sure the Color Stands Out
The buttons on your website should be so evident that it is hard to miss. Colors can be vibrant, but make sure the color contrasts and stands out against the page’s background. You want to avoid using a color that blends in with the rest of your website.
For instance, if you have a lot of blue on your site, go with yellow buttons. If you have black or white, a red color will stand out. It’s always best to ensure you choose a bright color to capture the attention of your visitors.
2. Use Consistency
A button needs to have the same color consistency throughout your website. If you have a green call-to-action button, make certain your hyperlinks, and anything else that’s clickable, has the same color. Of course, consistency enables the user to see the color more clearly.
The power of suggestion exists to show the user they can click on the button. You’ll want to avoid using different colors for several reasons. For one thing, it won’t be appealing to the eye. Plus, it may confuse your visitors on where to go next.
3. Keep Testing
It may be tempting for you to choose a color and leave it be. Rather than opt for a color and hope for the best, test it out. Businesses often use A/B testing to see which colors convert at the highest rate.
Hubspot used an A/B test for the button colors red and green. The company found that 21% of people clicked on the red button more than the green one. This specific A/B test may not always apply to all situations. Nevertheless, you can use your testing to see which color scheme captures the best results.
Once you’re able to collect enough data, use the best color for your site. Then you can choose another color to compare and test it all over again.
Another way of testing is to ask your audience. Take a screenshot of your website and post it on social media. Create a survey in your post and ask users to vote on the best color for your site.
Which Colors Will You Choose?
Sometimes the effects of color may surprise you. There are many color choices to choose from, but only you can use your insights to make the best decisions. Which color will you decide to use for your website today?
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dogs, Bear and Lucy.
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