If you love everything about florals, you might be looking for some flower shop themes to take your operation from local to online. WordPress has a number of options that work well for local florists.
Your first instinct might be to look for a theme where you can showcase some of your arrangements. However, since you are essentially a retailer, you’ll want first to seek out a WP theme that allows you to sell online.
Your customers won’t always be locals who can come into your shop and choose the arrangement they want. For example, an out of town family might want to order a bouquet for a funeral or send a get well arrangement to someone in a nearby hospital or nursing home.
We sorted through dozens of options, seeking the best flower shop themes that will make your business stand out from the crowd and attract new customers, while building loyal followers.
What to Look for in Flower Shop Themes
According to the Research and Markets report on the flower shop industry, growth is around 14.5% yearly to $16.3 billion. Florists are in a prime position to increase revenue. Expanding to online services or ramping up the look and functionality of their websites can help them grab a piece of the floral pie.
The best themes for floral retailers should include:
- Compatibility with shopping cart apps such as WooCommerce
- Product descriptions and images
- Gallery of past bouquets
- Simple layout that’s easy to navigate
- Mobile responsiveness
Much like any other e-commerce site, flower shops benefit from themes where you can sell directly to consumers. However, you’ll also want a portfolio-type component to showcase your work and local contact information for those looking for a florist near them.
Some of Our Favorites
It took a while to narrow down the options. Themes made specifically for flower shops function well and are beautiful. However, some florists specialize in weddings, funerals or even other gift items and dried bouquets. With that in mind, we sought a variety of flower shop themes to give you options. Here are our favorites.
Florist Flower Shop
Florist Flower Shop is a WordPress theme intended specifically for flower retailers. The layout gives you some hero images at the top to showcase seasonal specials Just under is a section to highlight your bestsellers.
The theme is mobile responsive and has a nice, clean grid layout. Upgrade to Premium for $40 and you gain professional support, customization, translations, WooCommerce compatibility, advanced color palettes and custom background and slider options.
Florist Bouquet offers a softer theme with some pink detailing and plenty of white space to put the focus on the images and call to action (CTA) button. The free version of the theme offers mobile responsiveness, custom images and enhanced SEO.
Upgrade to Premium for only $39 and gain Google fonts integration, better support and narrated video tutorials.
Garden Landscaping Coach
Even though the Garden Landscaping Coach theme is geared towards lawn service specialists, it could be easily adapted to a flower shop by swapping out the headlines and the images. The curved lines in the boxes add a lot of visual interest to the design. Offering blocks of information and CTA buttons to “Read More” draws users into the site and engages them.
The free theme is responsive and includes royalty-free images and icons you can use out of the box. Upgrade to a regular license for $39 and gain lifetime access to any updates, a year of free support, unlimited domains license, a customizer panel, WooCommerce integration and a customized copyright area.
For florists who specialize in weddings, Catch Bells is an interesting theme that allows you to showcase beautiful photos at the weddings you’ve served–with the bride and groom’s permission, of course.
Although the layout is more like a blog, you can add a commercial aspect to it by integrating with WooCommerce or another shopping cart. However, most wedding florists prefer to meet with the bride to get a vision of what she wants and then come up with a custom quote based on her flower preferences and the extent of the job.
You might want to also offer smaller bouquets for special occasions, so adding e-commerce components makes sense. Upgrade to the pro version for $59.99 and you’ll get 30 block patterns, 21 templates and additional customization.
Our Winner: SKT Plants
We chose SKT Themes’ SKT Plants as our winner for this category of WordPress themes. The bright, minimalistic look stood out as unique and grabbed our interest. We also like the opportunity the site provides to educate users about various types of plants and flowers.
Flower shops are a dime a dozen, so anything you can do to make yours stand out from the crowd is a positive. With SKT Plants, you can add content that helps you rank better in search engines but also add a commercial component to the site.
Note how the template has articles at the top and then a list of plant types with prices and links to order near the bottom. You could also upgrade to the Pro package for $69 (and gain access to more than 300 themes) and customize the order, putting your products at the top and the content below.
With the upgraded version, you also get premium support, different header and footer layouts and better integration with a wide variety of plugins.
House plants might not be your initial search when looking for flower shop themes. Sometimes, looking in different categories helps you land on the perfect WP theme solution for your needs.
Select the Best Flower Shop Themes for Your Brand
Narrow down your search to these five flower shop themes and you’re likely to find one you can customize to suit the needs of your store. Consider the type of customer you serve and how complex or simple your site should be to reach them and pull them into the experience. Once you set up a brand color palette and overall tone for your site, stick with it to maintain consistency. Your theme is the public face of your online store, so choose wisely but don’t be afraid to make adjustments along the way.