How Businesses Can Hack Different Types of Digital Advertise

Posted on April 7, 2021 | Updated on April 1, 2021

There’s a reason why companies allocate a high percentage of their marketing dollars to online efforts. Digital advertising allows businesses to reach a highly targeted audience. Thanks to a continually expanding platform, different types of digital advertising have become one of the most crucial ways of acquiring new customers.

According to Statista, companies spent $356 billion on different types of digital advertising in 2020. Experts predict the number will grow to $460 billion by 2024. Now is the time to make your plan for the rest of the year, so you can take advantage of the growing attention businesses get online. 

What are the different types of digital advertising? Most experts agree there are a handful of main kinds. Let’s start by looking at each and how your business can make the most of each one.

1. Display Ads

When you think of different types of digital advertising, you likely think of display ads as one of the most common ones. A display ad includes an image, text, and some type of call to action (CTA). 

Your display ads can be static or animated. The sizes sometimes vary. A display ad appears on websites. If you use Google to serve the ads, you can specify the type of sites you’d like them to appear. You can also buy banner space directly from each website where you’d like to place your ad.

Display Ad Hacks:

  • Make sure images are relevant.
  • Keep it short and to the point.
  • Advertise on sites where your target audience is likely to visit. 
  • Create a landing page to better track how well each buy does.

Display ads are still an effective way of reaching large groups of people online. 

2. Social Media

Hootsuite’s The Global State of Digital 2021 shows a massive increase in social media usage. About 1.3 million new users joined every day throughout 2020, for an average of 15 new users every second. 

Of the different types of digital advertising, social media allows you the most creativity. You can come up with an image, text, or video. You can do an entire campaign centered around a storyline, create unique characters, or run a survey. 

Social Media Ad Hacks:

  • Decide if you want a paid ad or organic. Paid you set a dollar amount to reach a specified audience, while organic goes on your business page and generates organic interest.
  • Be unique. Don’t try to repeat what competitors do.
  • Know your audience, so you know which platforms to try.
  • Engage with users. People like the back and forth of a conversation on social media.
  • Seek out brand ambassadors.

Make sure you carefully track each paid ad or post’s effectiveness to see if your efforts are paying off. If not, you may need to rethink your audience or strategy. 

3. Search

When it comes to search advertising, there isn’t another name other than Google Ads. You can, of course, also have a presence on different search engines, but you’ll never see the traffic you’ll get from Google. That may change one day, but Google must be part of any PPC or SEO strategy for now. 

With search advertising, you’ll find keywords you wish to rank for. You can approach those words with a couple of strategies. You can attempt to rank high on search engine results pages (SERPs). Or, you can pay for placement, known as pay per click (PPC). 

Search Hacks:

  • Use Google predictive text to find popular searches.
  • Pay attention to “People Also Ask” and look for semantically related keywords.
  • Use PPC for the top couple of choices that seem to have a high rate of return. 
  • Keep track of what words your competitors rank for.

Although you’ll consider keywords for different types of digital advertising, it is perhaps most important to search ads.

Make sure you carefully track each paid ad or post’s effectiveness to see if your efforts are paying off. If not, you may need to rethink your audience or strategy. 

3. Search

When it comes to search advertising, there isn’t another name other than Google Ads. You can, of course, also have a presence on different search engines, but you’ll never see the traffic you’ll get from Google. That may change one day, but Google must be part of any PPC or SEO strategy for now. 

With search advertising, you’ll find keywords you wish to rank for. You can approach those words with a couple of strategies. You can attempt to rank high on search engine results pages (SERPs). Or, you can pay for placement, known as pay per click (PPC). 

Search Hacks:

  • Use Google predictive text to find popular searches.
  • Pay attention to “People Also Ask” and look for semantically related keywords.
  • Use PPC for the top couple of choices that seem to have a high rate of return. 
  • Keep track of what words your competitors rank for.

Although you’ll consider keywords for different types of digital advertising, it is perhaps most important to search ads.

About The Author

Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts