If you’re looking for one-on-one communication tools to engage your audience, the benefits of Snapchat are worth looking at. At almost a decade old, the app offers many benefits to better engage your audience, but you may wonder if it’s worth the effort involved in setting up another social media platform.
Snapchat has around 280 million daily users, making it a top contender in the photo sharing and messaging apps available. Although people of all ages use the platform, it is most popular with Gen-Z users.
Snapchat offers some interesting features that let you interact with your users on a more personal level. Businesses benefit from using the app in a variety of ways. If you’ve been thinking about adding another social media presence for your brand, here are some things to consider and the many benefits of Snapchat.
1. Drive Traffic to Your Site
Sending targeted traffic to your site results in higher engagement and more sales. One of the biggest benefits of Snapchat is such a personalized snapshot in time. People look at the snap and may click on a link or seek out your site when you mention it.
Think of it as impulse traffic. Unlike a page on Facebook people can visit at any time, people must follow you on the platform to get snaps you send out. The idea the snap might disappear at any moment creates urgency and users are much more likely to click on them. Snapchat taps into fear of missing out marketing.
2. Get Personal
Personalization is the buzzword of the last few years. How can you create a more customized experience for each user and reach them where they’re at? The benefits of Snapchat is it gives you an opportunity to share snapshots of your workday, company history and big events.
Snapchat is quite different from platforms such as Facebook and LinkedIn. While those social media sites offer ways to promote your business on a professional page, you can also tell your story on Snapchat and gain thousands of new followers. You can even let local celebrities and popular sports figures do takeovers of your account and draw interest.
3. Encourage Word-of-Mouth Marketing
Wise business owners understand the power of word-of-mouth marketing. Referrals from people who already love what you do have much more impact than any ad you could run as a brand. You’ll gain benefits from Snapchat, such as loyalty and customer retention.
If you get some unique buzz going on the platform, people will start talking about you and what you do. You’ll gain followers and build name recognition. You do have to be methodical and come up with campaigns different than other businesses in your industry use, but the payoff is in additional fans.
4. Connect With a New Demographic
Snapchat also helps you expand your audience. You can connect with a new demographic of young, hip followers you might not reach on other platforms. Whether you want to expand an existing business, or you’re a startup with a younger buyer persona, you can use the platform to engage Gen-Z.
Those who use Snapchat may not be quite as active on Facebook, Twitter, or Instagram. It’s important to spread your efforts across different platforms as your time and budget allows to reach the widest range of potential customers possible.
5. Stand Out From Competitors
According to the Small Business Administration, there are around 31.7 million small businesses in the United States alone. No matter what industry you’re in, you have competition. They may be on the typical social media sites, such as Facebook and Twitter, but may not yet be on Snapchat.
Some business owners don’t like the fact that snaps disappear after so many seconds. You can stand out from them by showing you’re with the times and getting in on the “snaption.” Come up with a theme, get your followers involved in a contest and share your story.
6. Increase Orders
The app connects users with brands via the “Discover” icon. People on the platform may wait for a new photo with a fun filter from their friends and family, but while they’re waiting, they can browse and see chats from different users, including you.
You’ll reach people who otherwise might not have heard of your brand and increase your order base. Offer a special if they rush to your site within so many minutes. Think of them as limited time offers that disappear much as a snap does after it goes out.
7. Build Rapport
Snapchat gives you an opportunity to interact with others, send messages, add a custom filter people can use and build general rapport with your audience.
You’re offering a new way to consume content other businesses in your industry may not use. If you can keep your snaps fun and lighthearted, you’ll gain a lot of traction with the younger crowds.
You can also use the platform to show your human side. Showcase your top employees, share a little about your company culture, highlight your top customers and why you love them.
Gain Multiple Benefits of Snapchat
Getting set up with your own account is easy on the platform. Friend some of your closest allies and start playing around with the snaps to see all the things you can do. Study other business owners and their efforts.
Once you have a feel for how to interact on the app, go ahead and start sending out messages and collecting followers. Regular snaps give you more traction than only occasional posts. Most of all, have fun with this platform. It isn’t meant for anything too serious, so keep things light.