Top 5 Influencer Marketing Tools for Your Next Campaign

Posted on August 5, 2022 | Updated on June 11, 2024

Influencer marketing has been creating lots of buzz on the internet in recent years. And many brands are finding much success in promoting their content to the right audience with it.

In fact, 58% of marketers say influencer marketing is more effective than SEO (search engine optimization) and short-form video content. The most likely reason brands find it practical is because consumers feel more confident in making a purchase when they read about an influencer’s opinion. 

Given these benefits of collaborating with influencers, many companies still find it challenging to discover the right influencers. Therefore, if you’re unsure where to find the best influencers for your brand, consider these top influencer marketing tools to aid you in your search. 

1. Aspire

Are you a high-growth e-commerce brand? 

Aspire may be the right influencer marketing tool for you. This platform chooses to focus on ROI (return-on-investment) for its customers. With Aspire’s analytics tool, you can easily track sales and measure your growth and awareness from your ad campaigns.

Upon creating an account, you can easily find industry experts and influencers with a network of over a hundred million people. 

One of the most standout features of Aspire is the ability to customize campaign workflows. Brands can control each step of their strategy, ensuring the influencer knows what to do next. 

Many brands only focus on spreading the word about their business without reaching significant results. However, a step-by-step, customizable workflow is a profound aspect of achieving successful campaigns. 

2. Awario

Awario is one of the best-paid tools for finding influencers that align with your brand. This social listening tool allows you to monitor mentions of your brand with a targeted keyword on major social media networks, including Instagram, Facebook, Twitter, etc. 

Moreover, you can discover the right influencers through various niches by tracking relevant mentions or using targeted keywords. From there, you can reach out to popular influencers directly and start a campaign with them. 

In addition, the platform enables you to monitor competitors and keywords, which is extremely helpful for staying the most relevant in your industry.

This tool is for you if your company is all about using data and wants to know what people are saying across the internet in real-time.

3. Upfluence

Upfluence is a top influencer marketing tool since it’s one of the largest platforms for finding influencers to date. With over one million influencers in its database, finding someone to jumpstart your new marketing campaign is simple. 

Additionally, the services help you choose relevant influencers, manage campaigns and track ROI results with reporting and analytics.

You may even consider this tool since it includes social listening technology. Therefore, it highlights influencers who already mention your brand, making it easier to establish a connection. 

Its real-time data can help you track insights such as engagement and visitor rates — helping you make curated decisions when finding an influencer.

4. Heepsy

Heepsy is an artificially intelligent discovery tool that helps you choose the most relevant influencers based on their algorithm. With over seven million influencers in its database, you get one of the largest quality databases on the market. Every influencer has at least 5,000 followers on Heepsy.

Heepsy’s search engine gives you four filters to use. Therefore, you can easily search for influencers based on the following criteria:

  • Niche
  • Location
  • Engagement scores
  • Audience

Another great feature is its lists, which organize influencers that best fit your brand. Create an entire list of potential people to work with and connect with them directly by messaging them on the platform. 

5. BuzzSumo

BuzzSumo may be one of the market’s most popular influencer marketing tools. Many brands favor this platform because it connects you to the right influencers. Its search tool allows you to sift through millions of users or you can narrow down your results to find highly engaging relevant accounts. 

BuzzSumo is reputable for helping brands produce high-quality content. While the platform helps you find influencers, it also allows you to research content and see what works best. 

Another great feature about BuzzSumo is that you can save your favorite content for inspiration when you make your next campaign. 

Having influencers and content inspiration in your pocket will simplify marketing campaign creation and save you lots of time.

Choose Your Top Influencer Marketing Tool for Campaign Success

Finding influencers can be challenging, especially when you start the search on your own. With these top influencer marketing tools, you’ll see how easy it is to find the right collaborations for your next campaign.

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