As with any web design, certain trends die out while others return in style. Yet one thing that never changes with a modern website design is a clean look with engaging content.
Every component you integrate into your website must have a purpose to maintain a high-quality user experience. However, the elements must also align with your brand and website goals. That way, you increase the overall impact of your site.
To help you focus on finding the best components for your modern website design, here’s a list of items to consider.
1. Scroll Effects
The static sections of your website are now a thing of the past.
Now website developers are using scrolling effects to create an interactive experience. The scrolling effect incorporates a seamless flow — encouraging site visitors to explore different parts of the website.
There are various types of scrolling effects, including:
- Parallax scroll: The background will change while the user scrolls.
- Horizontal scroll: The page can move from left or right instead of vertically.
- Scroll-triggered animations: Certain elements have animation while the rest of the site remains the same.
- Long scroll: The user scrolls for a longer period on one page.
- Infinite scroll: The page scrolls in a loop. When the user scrolls to the bottom, it starts back at the top of the page.
2. White Space
White space is a web design principle that most developers follow. The effects of it create a visual hierarchy guiding the user to different pieces of content on the page.
White space is a crucial modern website design component, as it helps distinguish the elements on a website. For instance, images, content and calls to action need enough space between other features, attracting users to various parts of the website.
Despite this website design component having the term “white” in its name — this does not suggest using the color white. In fact, you can use any background color accordingly to create a modern effect.
3. Unique Fonts
When developing a modern website design, your choice in typography represents subtle hints of your brand. Fonts can trigger certain emotions within your customers.
For example, a serif font represents formality, showing that your business is credible or trustworthy. When choosing a font, ensure it aligns with your brand’s personality type and resonates with your audience.
Whichever personality your business identifies with, ensure the font you choose is applicable across all browsers and devices. The typography could display awkwardly on the screen if they don’t support the font you select.
4. Pops of Color
Some website owners choose to go big with bright, bold pops of color. A colorful site can certainly maintain a modern design. However, choosing a color scheme that matches your brand is important.
Another aspect to consider is that colors can evoke different emotions. For instance, people associate blue with feelings of reliability, security, peace and tranquility. Hence, many brands choose blue as their brand color, especially in the health or tech industry.
However, you don’t have to use a color that everybody else has on their site. You can stand out from the rest by going with a bold, bright color.
5. Background Videos
Videos are highly engaging, can boost organic search traffic and keep visitors on your site for longer periods. When using video, they can automatically play in the background as soon as a visitor lands on the homepage.
By having a video play, you can use it to tell a story and give users more information about your company.
Consider incorporating video onto your homepage to entice visitors to click through your website. Video allows users to process information much more quickly than text — making it a better experience for site visitors.
Implement the Components of a Modern Website Design
Integrating the components of a modern website design reaps various benefits for your business. It offers style, engagement, traffic increases and conversions.
When designing your modern website, ensure you use these elements as a guide for your next project.
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dogs, Bear and Lucy.
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