In a campaign, many marketers use QR codes as a link destination for websites and discovering new offers. Depending on how you implement it in a campaign, it can come in handy in reaching a wide audience for potential sales. This is because of their convenience. Mobile users can quickly scan a QR code with the touch of a button on their smartphones. It’s an ideal way for customers to learn more about your latest offers because you can plaster them practically anywhere, whether online or in-store.
However, there are two types of QR codes — dynamic and static. Dynamic QR codes are mostly preferred because of how they work for marketing campaigns. Once you know what a dynamic QR code is and all it has to offer, you can start using strategic tactics that work for most campaigns.
What Is a Dynamic QR Code?
A dynamic QR code is a type of 2D barcode that stores short links to information. When someone scans the code, it can direct them to wherever the link takes them. This can be a landing page, video, audio file and other documents. However, you can change the information it links to at any time without changing the code’s look. This comes at a convenience to you because the code itself doesn’t need to be reprinted or redistributed for updates.
Dynamic QR codes are beneficial in that way. They make a great addition to a campaign where linked information needs frequent updates. For instance, you can use one code for various promotions and change the link as required. This makes them useful in the long run since there’s no need to go back in and update the code itself.
What Is the Difference Between Dynamic QR Codes and Static QR Codes?
Sometimes, businesses will use static QR codes to display information. The only issue with these types of codes is that they’re more permanent. A static QR code links to a fixed piece of information, which you can’t alter once created. If the content needs an update, you must make a new static QR code each time. This makes them more suitable for information that stays the same, such as an address or business card.
Meanwhile, a dynamic QR code can have its destination link changed without changing the QR code itself. Because they’re editable, this offers more room for flexibility, making it easier for marketers to manage their campaigns.
Another aspect that distinguishes dynamic QR codes from static ones is their trackability features. Once a marketer provides access to the code, they can track the number of times users scan it. They can also analyze the locations of the scanners, the time they used them, and the device they used. These pieces of information are important for refining your strategies and maximizing the results of your QR code campaign.
What Are the Advantages of Dynamic QR Codes?
When using dynamic QR codes for your marketing campaigns, you’ll find they offer numerous advantages that greatly benefit your efforts.
1. Flexibility in Updating Content
One major advantage of dynamic QR codes is their ability to offer changes. Since marketers are unable to update static ones, dynamic barcodes are more opportunistic. This is especially true for marketing campaigns, where strategies always need fine-tuning to achieve better outcomes.
So, suppose you have a QR code distributed in printed ads or across numerous channels. Whenever you need to change your QR code, you will always be able to update it without having to reprint or sift through each channel to replace it.
2. Tracking and Analytics
Dynamic QR codes enable marketers to collect information, which can be valuable in learning about their audience. As such, they can use these insights to inform future campaigns and optimize them for the best results. Further, this data helps in assessing the effectiveness of marketing campaigns.
It’s crucial for marketers to keep track of their campaign’s performance so they understand the changes they need to make. The data can also reveal trends and patterns, assisting marketers in their strategies and targeting more effectively.
3. Cost-Effectiveness
QR codes are quick and easy to generate, so investing in them doesn’t take as many resources. On top of that, many platforms allow you to create your codes for free, enabling you to save on production costs. Another aspect is there is no need to reprint and redistribute physical copies. Each time there’s a change in the campaign or information, this feature eliminates the cost associated with these tasks.
Additionally, dynamic QR codes reduce the need for multiple codes for different campaigns. With this reduction in effort and costs, marketers see how easy it is to implement them in marketing materials, signage and product packaging. With that in mind, more businesses are investing in dynamic QR codes, as shown in the graph below.
Source: https://www.uniqode.com/
The data trend shows a significant investment in QR code creation — a 238% jump in 2022 — and has increased since then by 43%. Because these QR codes are saving companies money and streamlining their marketing efforts, they’re seeing the value in investments in creating them. As such, this indicates the growing interest in utilizing this tech to reach consumers.
4. Improved Customer Experience
QR codes are everywhere. You see them on the packaging, where users can scan products to learn more about them. Recently, they’ve been popping up on advertisements you see on TV streaming apps.
Amazon Prime Video is strategic with its QR codes in this way. While a product is being advertised on its app, Amazon will place a QR code next to the ad for users to scan. This takes the customer straight to the product on its site, providing an immediate link for them to place an order.
This type of convenience and level of personalization increases customer satisfaction. With direct access to a product through a simple scan, customers can experience more seamlessness and positivity.
5. Error Correction
Mistakes happen, and this often occurs in QR code creation. Whether there’s an error in the link or the destination is wrong, marketers can correct it quickly and easily through the code’s online management system. With the ability to make real-time adjustments, marketers always ensure their marketing materials remain accurate and relevant.
6. Versatility
Dynamic QR codes can store many types of information, whether linking to promo videos, customer feedback forms, social media sites or online shops. Therefore, you can customize them in any way you desire. Additionally, you can use them across various platforms. From printed materials to digital platforms, these barcodes allow for a cohesive marketing strategy in the offline and online world.
Make the Most of Dynamic QR Codes
Dynamic QR codes are now considered a crucial asset for today’s marketing strategies. If you’re considering implementing them into your campaigns, think of how to use them to your fullest potential. Ask yourself how they could help your business grow further. Then, devise a strategy you think would effectively engage your audience. Use the insights it gives you and adjust your strategy accordingly to your needs.
