Taking on a beautification project at your tech company can make your business more environmentally friendly and more aesthetically pleasing to the local community.
Studying the beautification projects that other tech companies have undertaken is an excellent place to start your journey. Here are some ideas on what you can do to make your location greener and more aesthetically pleasing both inside and outside the building.
The number of electric vehicle (EV) charging stations is growing in the United States. Between 2019 and early 2023, the number of stations in the country went from 87,352 to 161,562. As more people invest in electric and hybrid vehicles, the need for additional EV hookups grows.
Tech companies can install charging stations at their location to add a sleek look and increase convenience for employees and visitors. You could also install the same charging stations throughout your community. Brand the station with your business name for a promotional boost.
A simple beautification project that makes your business look better and improves security involves installing smart streetlights on your property. Set the lights to turn on at certain times, use LED bulbs to reduce energy usage or rely on solar power to light the parking lot.
If you currently have streetlights, consider swapping for a more aesthetically pleasing and energy-efficient model.
Planting trees and greenery can enhance the look of the entire town. You can start a community garden in an empty lot on your property, or you can plant trees along the drive up to your building. You can also start a flower garden near the entrance to your building or plant and grow fresh produce for use in the company cafeteria.
To increase your community outreach, you can also commit to planning a certain number of trees per year in nearby parks and forest areas. Get a team of volunteers together to improve the look of the entire community!
A fun beautification project that makes your building look great and improves your company’s carbon footprint involves adding a rooftop garden. Some companies also collect rainwater to make the project even more environmentally friendly.
You can encourage employees to spend a few minutes in the garden each day to get a break from the busy world. They can work together to keep the garden healthy and beautiful. You can even invite visitors to get a tour of the garden. You can even allow employees to take some fresh veggies and flowers home so that they can enjoy the fruits of their labor.
As more employees get involved, you can add smart elements like automatic watering tools that help the garden run itself.
Finding ways to build your brand’s image and add a positive spin to what you do can be as simple as investing in the local community and getting the word out that you care about your town. Tech companies with a positive brand image often adopt local causes and give back to those around them.
Around 83% of people say a recommendation from someone they know encourages them to buy from a company. If they see your plaque in a local garden in their neighborhood park and then hear a neighbor say they’ve used your product or service, they’re much more likely to do business with you.
There are many ways to make your local parks more beautiful. Add benches and prettier trash receptacles. Plant a butterfly garden. Add trees or other green areas. Look for things in the park that could be prettier and fix them.
There may already be an organization in your community that works to make the town look better. Local garden clubs are a good resource to turn to. Local chamber of commerce organizations also tend to want the town to look beautiful so tourists will visit more frequently.
Find a local organization already doing the work you want to contribute to and aim to embark on a partnership with them. While you shouldn’t work on projects just to get recognition, it is a bonus that can increase your brand recognition. Seek a nonprofit that is willing to announce how you’re helping its members and share credit.
You’ve probably noticed the rise of robots in your daily life. Restaurants now use robots to move to-go orders from the kitchen to the front of the house. They might have a robot deliver an order to a table. You could create quite a bit of interest by placing robot kiosks around your town that explain the history of a location or what the company or town is doing to make the area more beautiful.
The International Federation of Robotics estimates there are around 3.5 million operational robots in the world. The number keeps growing as artificial intelligence grows in ability and popularity.
Each company has to choose if it’s ready to take on outside projects or not. If your tech company is growing rapidly and you want to find a way to give back, looking to your local community is an excellent place to start. You’ll grow a positive brand reputation with your neighbors. Later, you can take the experience and expand into global causes and markets.
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dogs, Bear and Lucy.