Generative AI is dominating content creation, from images to product descriptions. YouTube creators have a lot on their plate — from video production to writing subtitles. Some channels are one-person shows as they juggle every responsibility. The least the internet could do is help them write the content in their description boxes, since it’s primarily standard SEO optimization, anyway — enter AI-powered YouTube description generator programs.
YouTube descriptions have evolved over the years. They used to be like a diary and explanation box of what viewers could expect from the content. Now, they’re full of purpose, and maximizing that space can make or break how a video ranks and how much viewers engage with the comments. What should get included, and how can a YouTube description generator help relieve some repetitive tasks inherent to the content mill?
How Does a Good YouTube Description Help Creators?
In short, descriptions should explain what the video is about. What’s most essential has to fit within a sentence or two, as a “Show more” button clouds the rest until viewers click. YouTube is considered the second-most visited search engine behind Google — most consider it a simple video platform, but many consider it a primary source of information.
Therefore, all good SEO practices apply to YouTube videos, like optimizing a blog to rank highly in SERPs. It directly explains why descriptions are so important to creators because they are one of the foundations for high-performing, easily findable videos.
Since YouTube’s inception, the space has evolved to include everything from hashtags to merchandise access. Google has concise and recommended guidelines for how to make a worthy description, but there is a strategy behind the drop-down that brings immense value to creators’ videos.
YouTube allows creators to set a default description box. However, YouTube description generators help provide a little variety if the content creators don’t want their text to get stale. Specific descriptions also make the videos easier to search for organically or if subscribers are sifting through their favorites on someone’s channel and go through their channel-specific box. It’s all in the metadata to stay relevant and to trend.
What Should Go in a Description Box?
Creators have a lot of room to work with — they have 5000 words of wiggle room with the freedom to include links and related videos. Apart from a brief description of what the video is about, the description could contain any of these combinations of information:
- Other videos or playlists to check on their channel
- Reminders to support memberships or services like Patreon
- Social media links
- Affiliate links
- Links to other YouTube channels or websites
- FAQ
- Time stamps
- Contact information
- SEO keywords
- Info about the creator
- CTAs
- Sponsor information
- Credits to editors, music, supporters or closed caption submitters
- Hashtags
- Disclaimers, like copyrights or content warning
It depends on viewership and engagement. Creators should consider their goals as well as what they want to promote. Suppose commenters frequently ask what video equipment the creator uses and don’t have time to respond to all of the comments. In that case, it might be worth putting that in the description — though they would lose out on those comments, potentially harming engagement rates.
If a content creator wants to publicize Amazon affiliate links or coupon codes so they can get a kickback, it is more worthwhile to include that information than to receive a comment.
It is up to the YouTuber’s discretion. No viewer wants to dig through a novel in the video description that may be better answered on a website FAQ or in a blog post. Be choosy yet discerning by reminding yourself that it should contain what’s valuable — not what looks good.
What Do YouTube Description Generators Produce?
Do YouTube description generators work like popular generative AI like ChatGPT, where you put in text prompts and hope for the best? Some work this way, but not all of them. Some use ChatGPT to write a description by curating the correct string of words. However, many include separate boxes so users can specify what aspects of the description they want to generate, such as above and below-the-fold text and an “About You” section.
Others, like LogicBalls, ask for a video title and tone, and it generates a preview with that bit of information alone. Some, like StoryLab.AI, focus specifically on inspirational content, so it’s great for YouTubers who have motivational or productive media on their channel.
Besides the words in the description, many generators focus on optimizing tone alongside keyword and SEO data. Though people can edit the descriptions after the AI generates them, the point is to automate tedious tasks. If the AI can hone in on the tone without the creator proofreading for as long as it would’ve taken them to write the description in the first place, then that tool has a leg up on the competition.
What Are the Top YouTube Description Generators?
Creating a program to generate a YouTube description is relatively simple. But, creating a robust and accurate assistant takes more work to find. These are the top performers right now that help YouTubers the most.
Text.Cortex
Less is more with Text.Cortex. You don’t have to type in a bunch of information, yet it spits out something relatively accurate that requires little editing. All creators must input the name of the video, target audience, and keywords.
Nichess
For people who want to get straight to the point, Nichess only wants a video title to build a description, yet what it generates is surprisingly accurate for above and below-the-fold descriptive content.
Rytr
This is one of the most cost-effective options, especially if people use it to create a description template — users get 10,000 words a month for free. It automatically produces a document for easy editing to ensure the tone matches the users’ chosen. It isn’t as accurate as other generators, but its cost and ease-of-use are unmatched.
weshare
Again, the minimal weshare generates gripping descriptions with only a few pieces of information. It’s one of the few best platforms that ask for a video link to scan it for words to help create the most specific information possible. There isn’t a need for any more information — all people have to do is click “Generate.”
Simplified
The description Simplified produces is more thorough for a reason — it’s one generator that requires a short description of the video to inform what it writes. The added requirement makes the content more specific for high-quality above-the-fold text to grip viewers immediately. It produces more cut-and-dry than tone-based, but generators can edit for brand voice as needed.
Asking AI for YouTube SEO Advice
YouTube description generators save content creators time. Because they’re primarily templates of the same information, it makes sense to automate the process — significantly when it can optimize for SEO if creators aren’t sure how to navigate that realm.
YouTube description generators offer internet creators more room to focus on the creative process instead of the marketing hamster wheel, which can bring distress if creators don’t see the numbers they want. There are plenty of solid programs out there — all people have to do is experiment and trial them until they find the descriptions that best fit them and their personalities.
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her exploring the outdoors with her husband and dog in their RV, burning calories at a local Zumba class, or curled up with a good book with her cats Gem and Cali.
You can find more of Eleanor's work at www.eleanorhecks.com.