The internet is like a super highway, rife with billboards and pop-ups advertising something new and flashy. In this highly competitive landscape, web designers need to effectively catch their reader’s attention in an instant. One way to accomplish this is through striking and dazzling colors. Explore how chromatic color palettes capture the vibrant personality of a site below.
What Are Chromatic Colors?
Many people may recognize the terms “monochromatic” or “complementary colors” from their grade school art classes, but chromatic colors are usually less well-known. In its most basic definition, chromatic colors hinge on the intensity of saturation.
Saturation is the vividness of a color. Think of a bright, neon orange versus a burnt sienna. The neon orange has a higher saturation. If a color has no saturation, then it is achromatic.
There must also be a dominant hue in the color. Black, whites and grey are shades and tints, not colors. They cannot be saturated and are thus achromatic. Instead, think of blues, reds, yellows, greens and all colors on the wheel.
Why Is Color Crucial for Web Design?
Why differentiate between achromatic and chromatic colors for web design when the distinct is fairly simple? Many businesses and brands stick with the tried and true greyscale for a professional glean to their site. They might also opt for a monochromatic look. This means they use only one hue with varying shades.
These are both fine options, but they do not offer much in the way of eye-catching qualities or personalities. First and foremost, using color draws attention.
Chromatic colors can also enhance the aesthetics of your website. They draw attention to a certain message or call to action with their font or background color. Using contrasting schemes places clear distinctions between pages or text blocks, making it easier for a reader to digest.
Additionally, colors all mean something different. Oranges and red are energetic and warm, possibly inviting a reader to complete an action. Blues and greens are cooler and associated with calmness or sophistication. Tailoring chromatic colors to a unique website personality or message can enhance the meaning tenfold by drawing on unconscious color associations.
Using greyscales and whites can be professional and clean, but using chromatic color palettes adds a whole new dimension of vibrancy to any website.
Chromatic Color Palettes
The possibilities for an exciting, colorful color palette are nearly unlimited. Using chromatic colors does not mean that they cannot be accented by black, white and grey achromatic colors, though.
Sometimes, using too much color can make text difficult to read or abrasive to the eyes. Use these palettes with a healthy balance of neutral, grounding colors.
Here are just a few of the schemes that promote strong emotional associations with viewers. Experiment and explore new shades to achieve the full potential of the website.
1. Nature Scapes Palette
This nature scapes palette ranges from deep, olive greens to light shades of tan. With both deeper and pale hues, this palette is perfect for a mix of background and text selections. Remember that a dark background paired with light text, and vice versa, is the best option for reading eyes.
Greens and browns are also ideal for business and self-care websites. These are the colors of nature and new life, so they unconsciously remind the viewer of growth. Many interior designers particularly desire shades of green for offices and libraries as they encourage these feelings of motivation.
Consider palettes like nature scapes to foster a mindset of development and peace.
2. Pleasant Peaches Palette
For a soft, feminine look to a website, try out palettes like pleasant peaches. With a mix of peach, baby pink and cream, the palette offers a sense of warmth and encouragement. Pinks are usually more of a warmer color and are traditionally associated with femininity. Brands with large female audiences may want to draw off this cultural standard for their site.
Because these pinks and peaches are so pale, they also evoke lightness and airiness. This website is relaxed, yet clean and sophisticated. Self-care, mindfulness, skincare and fashion all may benefit from these unconscious associations.
3. Cool Complementaries Palette
This palette is a dynamic option as it blends two complementary colors of blue and orange. Complementary colors are two shades that are opposite one another on the color wheel. Though they seem to be total opposites, their differences make them energetic pairings.
The light shades of teal and cool blue offer a sense of serenity and sophistication, while the bright pop of orange introduces some intensity to the situation. That orange shade can be used to offset a call to action or point toward pertinent information.
4. Starry Night Palette
This palette definitely leans towards the darker shades of the color wheel with deep navy and a heavy yellow shade. Dark blues paired with yellow almost always evoke a sense of the night sky, so there are many directions that this website could lean into.
A starry night makes viewers think of dreaming or wishing on a star. The website could lean into that dream-like quality as its selling point. This could also be used to underline a point, like a 24-hour store. They will maintain a feeling of nighttime and blue serenity, while also adding that pop of a yellow moon to point toward their incredible hours.
5. Scarlet Skies Palette
This option is striking for its vibrancy of deep navy and maroon. Websites that wish to cast a feeling of comfort or familiarity may find luck with this warm color palette. The pairings may remind them of beautiful summer sunsets or the warmth of Valentine’s day. Blues and reds are always great for creating a mixture of coolness and warmth in a dynamic way.
6. Spring Fields Palette
Staring at lush pinks and pastel greens immediately reminds viewers of the nourishing growth of spring. They are delicate and kind colors and would be great for a website dedicated to these values. Pinks and greens are perhaps an unusual option for a professional business, but there are niches where they would be appreciated, such as toy stores, gardening tools and spas.
Being unique and vibrant offers the best chance to draw-in users.
8. Peanut Butter and Jelly Palette
With a humorous name, this palette utilizes the fun of combining deep purple and oranges with light brown. There is also a vintage quality to their union. Purple is an interesting color as it combines the warmth of red with the coolness of blue. Here, a deep purple is sophisticated and regal and paired with the charming energy of the orange.
Again, this palette brings a feeling of unconventionality and energy to any webpage.
9. Autumnal Air Palette
Teals, oranges and dark reds are quintessential autumnal shades, but they also reflect a vintage feeling. Any visitor will note the unconventional shades and take this energy into any calls to action or articles they traverse.
10. Twilight Zones Palette
Blues and purples are always a perfect match. This set is definitely on the colder side and evokes feelings of winter chill. As always, blue calls for professionalism, and purple adds regality and warmth to the mix. This is not just a greyscale or monochrome set of blues, but a punctuation of rich purple.
The Perfect Chromatic Color For You
Choosing the best chromatic color palette is all down to personality. Cool blues may work best for websites, while ecstatic oranges may be the answer for others. Explore your page from the mindset of a new visitor and figure out what colors pair best with your energy and emotional message. Then you can travel across the color wheel to create the color webpage of your dreams.
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