What if you could have a cost-effective tool to help you tap into your local market and promote your products or services? A well-designed business flyer can do just that. Flyers are a traditional but excellent marketing instrument still highly used today. They’re great for getting the word out about a business event and finding potential customers.
However, a flyer must be visually compelling, informative and concise to capture viewers’ attention. To understand how to make a flyer for a business, use these tips to obtain everything you need to know.
Why Businesses Need Flyers
Flyers are crucial in advertising and promotion. You can use them for word-of-mouth marketing to promote a grand opening, special promotion or an upcoming event. They’re a great way to reach an audience effectively and drive more in-store traffic.
Another major advantage is their cost-effectiveness. Compared to online advertising and billboard rentals, flyers make an affordable option for small businesses. Since flyers mainly require a hand-out, small businesses advertise cheaply — making them budget-friendly.
Flyers also provide an opportunity to target customers in specific geographical areas. You can distribute them in neighborhoods, shopping centers and trade shows. These are all places your potential customer is likely to be, which is hyper-targeting at its finest.
Lastly, flyers are a tangible asset that increases customer engagement. Physically holding flyers gives them a closer connection to your business without the disruption you get with digital advertising. This experience helps your message resonate more with your target audience.
How To Make a Flyer for a Business
If you’re ready to learn how to make a flyer for a business, consider the following tips that’ll help you grab the attention of potential customers.
1. Establish a Focal Point
A focal point is crucial in flyer design because it’s the first thing that grabs your audience’s attention. It draws them into the message and engages readers with the message you’re trying to convey. To establish a focal point, you could use a compelling headline, a striking image or an intriguing offer. However, the flyer should highlight your core message and invite the viewer to learn more.
Consider experimenting with size, color contrast and positioning. Doing so ensures your focal point stands out from the rest of the content. This design technique will enhance its visual appeal and improve the effectiveness of it. It achieves this by directing the viewer’s eye to the most important information, leading them to the rest of the content.
2. Use Relevant Images and Graphics
Images and graphics are a great way to quickly convey your flyer’s message and make it more digestible for your audience. However, they should be relevant to the audience and the message so everything makes sense to the reader.
Use high-quality photos or illustrations to keep the audience engaged. You can ensure every image is high-resolution by using 300 DPI (dots per inch) when printing. Ensure the visuals align with the brand and the flyer’s purpose. Yet, keep in mind that the images should add value to your message and avoid distracting from it.
Graphics and icons are also essential, as they break up text and make reading and understanding the content easier. When including imagery, try to maintain a balance between the text and graphics. That way, you can avoid clutter and create a good first impression.
Remember, the images and graphics you choose can distinguish between a mundane flyer and a memorable one.
3. Selecting Typography
Make a flyer for a business by carefully selecting typography. Being strategic about this part is crucial because the fonts you choose and their sizes can impact how the audience interprets the message. For example, a flyer for a formal business event may benefit from a classic serif font like Times New Roman or Georgia. These typefaces suggest professionalism and tradition.
On the other hand, a flyer for a creative art workshop would use a more casual and creative font. The Summer of ‘76 font is a classic, retro theme that’s great for capturing a vintage poster style. Garamond also makes an excellent choice if you’re going after a minimalistic theme. While this font is an old style — dating back to the 16th century — it’s still unique and is highly suitable for print.
One thing to be aware of is that the typography should enhance readability, so size matters. It’s also best to keep your typography limited to two to three fonts, and it should guide the viewer’s eye.
4. Choose Your Colors Wisely
The colors you choose can impact how the viewer perceives your flyer. That’s because color evokes a kind of emotion and association.
For instance, red signifies energy, passion or urgency — making it a great choice for sales or clearance events. Blue, on the other hand, can evoke feelings of trust and reliability. Businesses often use this color in the tech or finance industry.
When learning how to make a flyer, consider the psychology behind colors to help you choose the right one. The appropriate color can convey your message clearly and effectively influence your audience’s emotions.
At the same time, it’s wise to use contrasting colors to make specific elements of your flyer stand out. Contrast is also important for directing attention to key pieces of information. However, if you choose a harmonious color scheme, you can look forward to creating balance and unity.
5. Strategic Use of White Space and Layout
White space — also known as negative space — and layout are critical elements of a business flyer. They create a clean look that makes your content more readable and digestible.
White space is the unused area that separates different elements in your design. These can include the spaces between text, images or margins.
Consider a flyer filled with text and images from edge to edge. This design can be overwhelming and deter viewers from reading it. Yet, a flyer with adequate white space guiding the reader naturally from one point to another can make it appealing and easy to understand.
Try to balance your layout with roughly 30-40% white space. For example, if you’re advertising a bakery — pick a few delicious-looking images of baked goods and let them breathe with room for white space. Doing so lets each image and the accompanying text make a greater impact.
Succeed in Making a Flyer for a Business
Make a flyer for a business stand out by implementing these design tips. From using color to establishing a focal point, your tactics can make a significant impact. Consider designing a business flyer with a template to give you a good starting point. You can use templates for inspiration and save more time in the design process.