Chapter 29: Best WordPress Themes for Tattoo Artists

Finding the perfect WordPress theme for tattoo artists is no small task. Each ink artist has their own style and their website should reflect their personality and the types of tattoos they do. You could use almost any scheduling style theme but it won’t have quite the right tone and may feel quite generic. 

IBISWorld estimates there are 37,083 tattoo artists in the United States. Many work solo but some work in tattoo studios with several other artists or other piercing and related services workers. Standing out from the competition can help you grow your business faster.

Tattoo Artists Should Focus on These Things in a Website Theme

In this series, we’ve covered graphic designer themes, ideas for artists, authors and cosmetologists and now tattoo artists. Although the job still falls into the creative sphere, tattooing is quite different from cutting hair or selling books. Because it is a unique small business model, there are a few things to consider when looking for a website theme.

• Online portfolio of your best inks
• Scheduling platform so current and new clients can set an appointment
• Bio page to highlight who you are and why you became a tattooer
• List of style points and specializations
• Aftercare instructions for clients

You may also want to offer a flash sheet gallery of ready-made tattoos people can get just by walking in off the street and requesting the ink. Adding some testimonials and client comments can also help add some trust factors to your site, so people are more likely to contact you about getting their own tattoos. Around 72% of customers feel positive reviews are worth more than what a business says about itself. 

Our Process to Track Down Five Amazing Tattoo Artist Themes

Finding the best themes is about more than just the features each offers. We also take the time to make sure each theme on the list is frequently updated and has good reviews from those who already use it.

Once we have a dozen or so themes that meet the basic criteria of good design, we dig into the features and how well they meet the needs of tattoo artists. 

Finally, we try each one on a staging site to see how they work and if they afford the look a typical ink artist might want. 

Our Selections for WordPress Themes for Tattoo Artists

Our final selections meet all the criteria for an excellent theme for tattoo artists but also are highly aesthetically pleasing. Some of them are chosen because they are easy to customize and others offer a unique look. 

Mehndi Tattoo Artist

Mehandi Tattoo Artist is the perfect choice in themes for the tattooist who does henna or more feminine designs. If your unique value proposition is your ability to create delicate tattoos, this theme will work well because of its floral background and hints of pink. 

Some of the tabs included in the demo are: 

• About 
• Services 
• Price 
• Team 
• Blog 
• Shop 
• Contact Us

Although we love the pink, you can also customize the theme with colors of your choice. Integrate with social media, WooCommerce and booking plugins. 

If you upgrade to premium for $39, you gain additional templates, free updates and tech support. 

Tattoo Expert

Tattoo Expert has an edgier theme that might be better suited to tribal tattoo styles or traditional looks. You can change up how modern the WordPress tattoo artist theme looks by swapping in your own portfolio photographs. 

The theme is highly responsive, making it mobile friendly. Since many clients will begin their search for a new tattoo on their smartphones, ensuring the website looks good on mobile devices is crucial.

The theme runs $39 and comes with free installation and one year of support. It’s compatible with WooCommerce. You can also integrate with social media and customize the copyright area on your page.  

Inkspot FSE

Inkspot FSE puts the highlight on a tattoo artist’s portfolio of work. The hero image slider at the top of the page is what the user sees above the fold when they land on your site. The navigation bar and calls to action (CTAs) are superimposed on top of the hero image. 

Tattoo Artists theme is compatible with various browsers and is 100% retina-ready. You can use the pro version on multiple sites and will receive free lifetime support and updates. 

Upgrade for $29 and gain color changes, more typography settings, additional slides, more page templates, custom widgets, a photo gallery and update the footer copyright area. 

Turanga

These sleek, dark mode theme almost edged the others out for first place because of its stark contrasts and bold look. The highlight of the design is the tattoo artist, personalizing it to each inker’s style. The images can make a huge difference in the overall look of the site. 

The design is known for its responsiveness. The theme is free and licensed under GPL. You can download Turanga on WordPress.org and also get free support in the forums there. 

Best of the Best: Tatoo

Tatoo comes in a lite and premium version. Some of the features that drew us to this theme include:

• Clean, minimalistic layout 
• Compatible with WooCommerce and Contact Form 7 
• Page templates are full width 
• Mobile responsive

If you upgrade to the pro version for $39, you’ll gain: 

• Ability to customize color and fonts 
• Additional layouts 
• Slider customization 
• Additional page templates 
• Gallery 
• Blog layouts 
• Header and footer customizations

The navigation rests under the custom logo. The user then journeys to the hero image slider and gets a glimpse of the artist’s gallery. 

Attract New Tattoo Clients

Although some people return repeatedly to get new tattoos, you may find referral business is your best growth method as a tattoo artist. Creating a website that stands out helps you establish your style and tattoo parlour in your area. The five above are an excellent place to start. You can always look for additional options as you refine your brand image.