A Web Designer’s Guide to Agile Project Management

Posted on July 4, 2024 | Updated on July 11, 2024

Web design projects can be challenging to execute. They often involve tight deadlines, changing client demands and communication mishaps. Keeping everyone in line while meeting clients’ evolving needs can lead to stress and possible delays. One solution small businesses have found promising is Agile project management. 

Agile is a popular method that helps teams stay organized, adaptable and on time, all while delivering high-quality work. If you’re ready to keep your team on track and meet goals more effectively, using Agile as an approach to project management can help you succeed.

Source: The Digital Project Manager

What Is Agile Project Management?

Web designers often use Agile methodology to focus on collaboration and iterative progress. Traditional project management — like the Waterfall method — follows a linear path, planning the entire process and working in sequences before releasing the product. This method often fails because it ignores user feedback. When creating something without knowing whether it meets customer needs, companies use up time, resources and money. 

However, Agile project management is a more flexible, adaptive approach. It breaks down projects into smaller, manageable pieces called iterations or sprints. Each sprint uses time-blocking that typically lasts two to four weeks. The core phases include planning, executing and reviewing a specific portion of the project.

During these sprints, teams work closely together, regularly communicating and adjusting their plans based on feedback and any new insights. This iterative approach allows teams to respond quickly to changes and continuously improve the project as it evolves. 

Implementing this cycle of constant development and refining, Agile ensures that projects remain aligned with client needs and objectives throughout the process. Thus, it saves time and money, which is why 71% of teams use it in their product development lifecycle today.

Common Agile Methodologies Used in Web Design

Many Agile frameworks are available for implementation, but the most common methodologies that web design teams use include the following.


Scrum is one of the most widely used Agile methodologies, with 87% of business leaders reporting using it in 2022. Due to its flexible structure, design and development teams favor this approach the most.

Scrum involves dividing the project into small, time-boxed iterations. During each sprint, teams focus on completing a list of tasks from a prioritized backlog. Teams often hold daily meetings to oversee the project’s alignment and address any obstacles. At the end of each sprint, a review and retrospective meeting comes into place, assessing the progress and identifying improvements for the next sprint.


Kanban is another popular Agile framework for its simplicity and visual approach. This style uses a Kanban board with columns to represent each stage of the workflow, such as “To Do,” “In Progress,” and “Done.”

Team members move tasks across these columns as they progress through the stages. The visuals help teams easily see the status of tasks, identify bottlenecks and manage workflow efficiently. Kanban differs from Scrum in that it doesn’t have fixed timelines. Instead, it allows for continuous delivery and flexibility in task prioritization. Teams often use it to manage a steady stream of incoming tasks and adapt quickly to changing priorities.

Extreme Programming (XP)

XP is a customer-centric methodology that emphasizes frequent releases in the development process. This system is designed to improve product quality and responsiveness to changing customer needs through practices such as test-driven development and frequent communication.

In XP, web design teams work in short cycles, often delivering new product iterations every week. This approach ensures quick feedback incorporation and prompt issue resolution. XP guarantees the reliable production of web applications, so they perform to users’ liking.

Two people working on laptops at a table, focused and engaged in their tasks.

Why Agile Project Management Works for Web Designers

Design teams use Agile project management for several reasons, providing numerous benefits to entire companies.


Agile allows teams to adapt quickly. With constant feedback taking place, businesses must ensure they can make quick adjustments. New client demands and market shifts often occur, so Agile ensures projects stay aligned despite unforeseen challenges.

Higher Quality Output

Agile offers a way to identify issues and resolve them promptly. This ensures teams can maintain a high standard of work until the project is complete. With continuous feedback and improvement underway, Agile teams can work together to refine and improve their ideas constantly. Businesses that implement this methodology have seen significant outcomes. Even one report shows a 277% increase in commercial performance among Agile-cultured companies.

Boosts Team Morale

This collaborative project management style encourages open communication and a supportive environment where everyone’s input is valued. Studies have shown that working in Agile teams reduces pressure and mental health issues, as it creates a more manageable, less stressful workflow.

Implementing Agile Project Management in Web Design

Web Project Managers looking to implement the Agile methodology can follow these steps.

1. Set Up Your Agile Team

The first step in adopting this methodology is defining roles and responsibilities. For instance, someone on the team can be a Scrum Master who enables the agile process and removes any obstacles the team faces. Additionally, you’ll need a cross-functional team of designers, developers, and stakeholders who will collaborate closely throughout the project. Establishing these roles ensures everyone will work toward the same goals.

2. Determine Which Tools to Use

The right tools are crucial for facilitating communication, tracking progress and managing tasks. Popular tools include ClickUp, Trello and Asana, each allowing you to tailor Agile workflows. Some of their features include customizable boards, sprint planning, and real-time collaboration. When choosing a tool, consider the project and team needs and how well they integrate into your existing systems.

3. Plan

The planning phase is the most critical step. It begins with a vision for the outcome to set the overall direction. Once you have a key objective in mind, you must create a roadmap outlining major milestones and deliverables. The next step is to map out each sprint, where you complete specific tasks. That way, teams can focus on delivering incremental progress and continue to refine their work.

4. Execute

This is the phase where the planning comes to life — each team member will work on the defined tasks for each sprint. During this phase, daily check-ins are crucial. They ensure everyone can discuss updates and issues that arise. Team members collaborate closely and share feedback to keep the project moving smoothly. The focus is on completing the tasks assigned for the current sprint and implementing any changes made along the way.

5. Review

At the end of every sprint, the team holds a sprint review meeting to present the completed work to stakeholders. This session allows companies to showcase progress and validate the work. These meetings also allow for feedback and necessary adjustments for the next sprint.

Implementing Agile Project Management in Web Design

Agile project management offers several benefits for web design teams handling projects. For any team looking to streamline their development process, Agile can be the key to efficiency. While the process is not a one-size-fits-all approach, it works for many organizations looking to gain more value from their workflows.

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About The Author

Cooper Adwin is the Assistant Editor of Designerly Magazine. With several years of experience as a social media manager for a design company, Cooper particularly enjoys focusing on social and design news and topics that help brands create a seamless social media presence. Outside of Designerly, you can find Cooper playing D&D with friends or curled up with his cat and a good book.

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