7 of the Best Mission Statements

Posted on February 3, 2023 | Updated on February 3, 2023

When thinking of a mission statement, what makes one good enough? Some of the best mission statements often capture the essence of a company’s core values. They tap into the emotion of consumers and describe the purpose for why your company exists.

Mission statements are a primary contributor to connecting with your audience. It can inspire team members to come together and become patrons of the brand.

Essentially, it establishes a connection to the brand and can help build loyalty. But if you’re having trouble coming up with your own mission statement, sometimes all you need is a sprinkle of inspiration.

Here are the top examples of mission statements to help guide you.

1. Amazon

“To offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”

The company’s mission statement summarizes three principles — commitment to excellent customer service, low prices and wide selections. Like all good mission statements, it highlights the values of the company and shows what kind of experience customers can expect.

2. American Express

“Become essential to our customer by providing differentiated products and services to help them achieve their aspirations.”

The credit card company sets itself apart from others because of its morals. It especially dedicates itself to the customers and that’s why people love a company like this one. 

American Express is also known for supporting its employees. Because without its teams, the company can’t be in a position to take care of its customers.

3. Linkedin

“To connect the world’s professionals to make them more productive and successful.”

Linkedin’s mission statement is what the company says it does in the most descriptive way possible. This is one of the best mission statements since it encapsulates the basis of the social network. 

At the same time, it focuses on the platform’s users — stating what it aims to do for every person using Linkedin.

4. Yeti

“Build the cooler we’d use every day if it existed.”

This mission statement is effective since it highlights the value of the product it provides to customers. Yeti’s mission statement tells customers why the product exists and how it solves their problems. 

When the founders were frustrated by a cooler they couldn’t depend on, they set out on a mission to create a highly reliable product.

5. Starbucks

“To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.”

You can tell that Starbucks is keeping its mission statement simple. It expresses what it wants for its customers by supplying them with more than coffee. 

The company wants to ensure everyone who walks through the door feels at home.

6. Ikea

“To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”

Ikea has always represented aesthetically-pleasing products for their customers at low prices. However, it doesn’t only state that it wants to sell beautiful furniture at affordable prices. The company is solving customers by making the furniture useful in their everyday lives.

Essentially, the idea is to make customers’ lives easier with functional, appealing furniture accessible to money-conscious consumers.

7. Pupnaps

“To help your beloved fur-babies have the greatest sleep possible.”

Pupnaps has one of the best mission statements because it solves pet owners’ problems by comforting pets with anxiety issues. The company’s mission statement shows that it cares about people’s dogs.

Therefore, it offers pet beds scientifically proven to calm anxious dogs with a soothing effect.

Get Your Inspiration from the Best Mission Statements

Now that you have a collection of the best mission statements, it’s time to use them to inspire your own. Remember, a mission statement can be simple. Yet, it needs to be descriptive enough to tell customers why your business exists and what you do to improve their lives.

A company mission statement doesn’t have to be long. However, it should be unique and adaptable enough to help you stand out and motivate you to make more informed business decisions.

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