Creating and managing your Google marketing campaigns can be time-consuming and confusing. As soon as one staff member gets trained to upload wording and information in the brand’s style, something changes and the training process starts all over again. What if you could use a tool that took a lot of the guesswork and grunt work out of advertising on the platform? Enter Google Ads Creator by CleverAds.
Insider Intelligence recently reported digital ad spending is around $626.86 billion per year, and will hit $835.82 billion by 2026. However, the percentage of budget companies spend is slightly down. Some people feel digital advertising isn’t as effective as it could be. Finding the right mix of elements may be the culprit, but software like Digital Ads Creator helps solve the problem. Here are some things to be aware of if you want to give it a try.
What Google Ads Creator Works Best For
One of the things that works well with Google Ads Creator is utilizing it for remarketing campaigns. You can see at a glance which ones worked best and gained the desired results. Repeat those efforts, making minor adjustments and copying the bits that gained conversions.
Remarketing saves your company time and money. You won’t have to come up with an entirely new campaign but can utilize the brainstorming from previous efforts. The computer will sift through all the data and see what ideas your buyers respond to so you can serve them up to new buyers.
There are more than 30 million small businesses in the United States, so figuring out which ads work best to offer something unique isn’t easy. You may find any fresh idea you come up with is actually stale and already done by other brands.
With the ad creation software, you can see at a glance which campaigns you have scheduled and what patterns emerge.
Get Started and Demo the Software
You can sign up for free and check out how the software works before jumping into a paid account. Even though it sounds as though the entire focus is on Google, you can also link your social media accounts and market on a variety of platforms via the CleverAds dashboard. It’s probably wisest to start with a couple and see how they work before diving into multiple advertising platforms.
Click on the “Get Started for Free” call to action (CTA) button. Once you start the process, the system will move you through the buyer’s journey and help you link accounts. In the final step of registration, you’ll go to a dashboard page that has a number of options.
Click first on the CTA that reads “Start Tour Now.” You’ll get a rundown of which buttons do what on the dashboard so you can create your first ad easily.
Create Your First Ad Campaign
Next, click on the CTA that reads “Go to Create Campaigns.” You could also click on the “Create” button in the left sidebar. From the new screen, you’ll choose the platforms you’d like to advertise on. You can select one or all of them.
You can create ads on Bing, Google or both. Go through the prompts to create your first ad. Once you start running a campaign, you can analyze it along the way and make adjustments as needed to improve results.
For your first campaign, it’s wise to stick with one ad and see how everything works and adjustments you can make to improve results. The basic version of the software is free but if you want to add on additional features, you may need to upgrade and download an app to your phone or other device. Prices vary based on the services you need and how in-depth you wish to go with your ads.
Alternatives to Google Ads Creator
Although Ads Creator has a lot of advantages, there are some drawbacks to the software. Even being quite internet savvy, we found it hard to connect a staff member’s account and without doing so you would have no way to create a new ad campaign.
If you don’t like the layout or user experience (UX) for Google Ads Creator by CleverAds, there are a number of Google ad creator alternatives you should consider.
Software creates Google, Facebook and Instagram ads. Offers split testing and smart audience finder options. Comes with one free sub account and runs around $50 per month for a starter package.
Utilizing AI and machine learning allows this software to come up with a simple campaign management tool for Google and Facebook ads. When you create a campaign, the system will start scanning results and continue to do so 24/7 while the ad runs, offering suggestions in more than 50 areas to help you tweak your campaign and your results. Cost is $19 per month per user.
Google Ads Generator
The well-known and respected site Unbounce offers the Google Ads Generator to users to help them navigate the world of digital marketing. Their packages are a bit pricier but the software is feature rich and includes landing pages, popups and sticky bars. You can get a starter package for $99 per month for a single domain.
Whether you create ad copy on your own and track results via landing pages or you tap into the analytics of a software such as Google Ads Creator, the key to success with digital marketing is to track results in some manner. The more information you have, the easier it will be to learn what your target audience responds to.
Finding Tools That Get Results
Ad creation tools are another layer in your marketing arsenal. You can take information from the feedback, try new things, repeat what works and over time improve your conversion rates. The end goal is to spend as little as possible while getting the highest return on investment. Give Google Ads Creator a try and see if it’s the right option for you.