Anyone’s favorite streamers and YouTube channels have one thing in common — they know how to talk to a camera. Their audience feels like they’re right there with them, experiencing the games and unboxings together. Some even successfully use their account to market to wide and nice audiences to get their brand noticed. All it takes is being comfortable talking to everyone while talking to no one.
Marketers and business owners may find creating a video channel useful because it can help advertise their products with fun content. Additionally, web designers and developers could add to their income by creating tutorials for beginners and gaining ad revenue or sponsorships. For those looking to get started streaming or creating videos, here is how to talk to a camera and make it feel natural.
Why Speaking Confidently Is Essential
Creating a channel is like constantly marketing to a developing audience. The account’s success heavily depends on people’s interest in repeatedly watching. While creating engaging content is vital, one of the most important things to feel is confidence. People visiting the channel can tell when the person making content is not confident and therefore won’t feel compelled to continue visiting.
Confidence not only helps the account grow, but can also help generate sales if that is the goal. Gartner reports customers who feel confident in who they’re buying from are 2.6 times more likely to make a purchase. Whether the original aim of the channel was to advertise or a person started out making tutorials and then got brand deals, confidence is crucial when creating marketing content. With it, the account can inspire more sales.
Feeling comfortable in front of a camera could also attract sponsors. If another company sees an account confident in what they’re talking about, it may feel more willing to partner with them. Web designers and developers making content may find these opportunities worth the money, while marketers using the channel for advertising could think it valuable to work with other businesses.
Tips for How to Talk to a Camera
Being natural and confident in front of the camera is vital to any content creator’s success. Video creation and streaming both have their advantages, but the core of both is being comfortable. Here are a few tips on how to talk to a camera and ways to build confidence.
1. Practice to Make Progress
Recording software and hardware always have the chance of not working as they should. The first time someone streams or makes a video, they might quickly get stressed out by all the technical difficulties. When starting out, do a couple of dry runs to address any necessary troubleshooting and get used to how to fix them.
It may always feel a bit unnatural to speak to an empty room and that’s OK. Remember — practice doesn’t make perfect, it makes progress. With a bit of repetition, feeling comfortable in front of the camera will start to come. Being committed to trying is what’s important.
2. Imagine Talking to Someone
In truth, recording a video or streaming isn’t talking to no one — the audience just isn’t in the room. Someone with a large following could be speaking with a group of people larger than any stadium can hold. So, when learning how to talk to a camera, remember there are real people on the other side of the screen.
Pretend the camera is actually a person who wants to hear this content. How would speaking to them differ from writing a script? While having an outline of what to say is excellent, how people talk in commercials isn’t how they would talk to their friends. Don’t think of recording a video as a perfect and polished environment. Imagine speaking to a group of acquaintances and think of how they would like someone to talk with them.
3. Record a Few Times Beforehand
Those who are learning how to talk to a camera for the first time may feel uncomfortable jumping right into making professional videos. But, they can learn how to by simply doing a bit of practice. Nearly every smartphone has a camera with a selfie feature — starting here could help newcomers start feeling more confident.
Take a little time every day to put the phone’s video capture on selfie mode and record for two to five minutes. It doesn’t have to be related to the planned content at all. The simple act of speaking for this length of time daily can help even the most camera shy of them all learn how to be more confident when talking on video.
4. Give More Energy
While recording can feel a bit casual, don’t forget to keep the enthusiasm up — especially in marketing content. The creator may think they’re giving enough on camera, but that’s why it’s crucial to watch the recording back. Watching it with a few others could also provide a more objective reaction to the content.
Normal speech patterns may work better for tutorial-based videos, but those trying to advertise will probably find better luck with more energy. When the group watches back the content, does it seem dry or unengaging? Do they feel inspired by the video or does it leave them feeling not much at all? Getting a wider range of opinions can be helpful, but the creator themselves may even notice they could kick it up a notch.
5. Look at the Camera
When recording, it may be very awkward to pretend the camera is a person — after all, it is an inanimate object. A person may even feel weird looking right into the lens. However, doing so is essential to natural-feeling content. Imagine how odd a video would seem if the creator on camera was looking away or in the wrong spot the whole time.
While it might seem uncomfortable, looking into the camera requires a little suspension of disbelief. Imagining talking to someone while recording is one thing, but this tip requires imagining the lens is their eyes. Most people want to watch content where the person on video is looking right at them, so doing so and practicing it can help the recording process feel more comfortable.
6. Dive Right In
Putting off the recording or streaming session may only increase any anxious feelings or self-doubt. Everyone needs a little push to get the ball rolling now and then. Creators can’t just prep their content forever — they eventually need to create. Practice is important, but letting go and jumping in can also be a significant relief.
All of the practice and tips were for this moment. The last thing that needs to happen is the actual act of streaming or recording. Worrying about coming off awkward will only make the content more unnatural, so just dive right in and let the prep work do its job. Remember — editing is part of the process as well, so there’s no need to be perfect.
Learning How to Talk to a Camera With Confidence
Beginning to create content can feel very strange for people who have never done it before. However, it’s a fun and relaxed way to diversify marketing or create additional income. Those just starting to learn how to talk to a camera can use these tips to start feeling more comfortable in front of the lens.
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