If you are a designer, you should definitely be on Pinterest.
Pinterest has become one of the most popular social sharing websites on the Internet, with over 100 million users every month. Most users take advantage of Pinterest’s pinning feature to find ideas for weddings, crafts, home décor and much more.
Although many people use Pinterest for personal use, designers can take advantage of its many features for their professional use as well. In many ways, you can utilize Pinterest to inspire and market your designs.
If you are a designer who wants to learn how to use Pinterest, have no fear! Here are a few key moves you can make to inspire ideas and get your designs in front of a large number of people.
Create Boards for Inspiration
Pinterest’s best unique feature is the ability to pin pictures or links to a custom-made Pinterest board. These boards are used to collect images and ideas that you like and want to share with your followers.
As a designer, you can use these boards for inspiration. Create boards based on designs that you typically work with. You can go back to these boards when you lack inspiration for a new design.
You can also check out other people’s boards to inspire your own boards. Try searching for topics like typography, colors, web design and logos. You can create your own boards with these categories so you’ll have a collection of personal favorites that you might want to base your future designs off of.
Pinterest is full of great designs that might inspire you. The different color combinations, font styles and logos that other designers post on Pinterest might be enough to get you started on your own design.
Build a Portfolio
Most freelance designers create a website to store their designs. With the right content, you can use Pinterest as your own portfolio.
Pinterest can act as a great host for your designs. When you create a board, Pinterest’s interface will organize your images so they are visually appealing and easy to access. This takes away the hassle of creating your own website and the risk of people not being able to see your designs.
Pinterest is useful for your portfolio. People can find and share your designs a lot easier there than on your own website. If you use a website, you’ll have to implement search engine optimization and marketing tactics in order for people to click through and see your work. Your designs are public and given the site’s 100 million monthly users. So chances are strong that a significant amount of people will look at your designs.
You can also send potential clients to your Pinterest portfolio when you are looking for work. Clients will enjoy seeing how many shares and pins your designs have gotten.
Network with Designers
Once you set up Pinterest boards and a portfolio, you can network with other designers and market your work.
Pinterest can be a valuable marketing tool for designers. You can pin other designers’ work and try to connect with them. Join group boards to share your work and get feedback from fellow designers. If people like your design or appreciate that you pinned their images, they will most likely follow you and share your work with their followers.
You want other designers to share your work because any of their followers unfamiliar with your work will see your designs — and hopefully love them!
Pinterest can be a designer’s paradise if used correctly. Start to create those boards and welcome inspiration!
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dog, Bear.