How to Write a Mission Statement for Your Business

Posted on December 3, 2021 | Updated on April 26, 2022

A mission statement is the representation of a company’s purpose. It unifies the reasoning for why the company exists. Each organization should have a mission statement to summarize its goals and values because it explains how people can benefit from your company.

Think of a mission statement as for what a business does, how and why they do it. It can be pretty challenging to be clear and concise when bringing these ideas together. Luckily, a simple guide is curated to help you create a powerful mission statement.

Why Businesses Need a Mission Statement

A well-crafted mission statement will focus on the target audience and the employees. It serves as a starting point for everyone involved when establishing a brand. The key is to be authentic when branding yourself because it communicates the brand’s purpose.

As for consumers, it helps you set your business apart from the competition. It also gives your consumers an idea of what your company does and what impact it makes.

So, this is where you can dive into the first step of creating a mission statement.

1. Describe Your Company’s Purpose

For this part, it’s best to keep things simple at the moment. To help you get started, think of what product or service the business provides for its consumers. Stick to the basics and try to avoid adding any fluff. You can elaborate more on this within the next section. 

For example, my company’s purpose is to:

  • Sell clothing for women
  • Provide cleaning services
  • Provide web design services
  • Sell skincare products
  • Design interiors

2. Describe How Your Company Provides the Product or Service

This step is where the more challenging part occurs because you’re not looking for a detailed description of your business’s operations. Instead, you’ll need an explanation of how your company operates. Consider what core values your company provides with a product or service.

Here are a few samples you can use as a guideline to get you started with this step:

  • Providing high-quality products.
  • Protecting the environment with sustainable products.
  • Developing resources for accessibility.
  • Empowering and encouraging motivation.
  • Providing supreme customer service.

When considering which values are worthy of including in your mission statement, it’s helpful to consider your business’s core competencies. Focus on one or two core values of what your company does so you can add them to your mission statement.

Examples of what your mission statement will look like so far include:

  • Provide cleaning services with environment-friendly, sustainable products.
  • Design interiors with top customer service.
  • Sell skincare and provide the highest quality products.

You’re almost there. You have one more step before you put your mission statement to work.

3. Describe the “Why” of Your Company

This part of the mission statement is where you describe the passion behind your business. So, why does your company do what it does? How do you provide value for your customers? The easiest starting point is to think about why you started your business in the first place.

Examples of mission statements include:

  • Provide cleaning services with sustainable products to protect the environment and our customers.
  • Design interiors with top customer service so clients can love the home they live in.
  • Sell skincare products with the highest quality so customers can achieve the results they want with their skin.

Once you finish your mission statement, take another look at it to see if it’s the right fit for your company. You might want to play around more with it to make improvements to your phrasing. 

Here’s a sample:

Turn this mission statement: “My company’s purpose is to provide cleaning services with sustainable products to protect the environment and our customers.”

Into something that’s more like this:

“At The Cleaning Ladies, we clean houses with the most sustainably organic cleaning products to give people a safe and sparkly home environment.”

4. Put Your Mission Statement to the Test

Once you’re able to craft your new mission statement, it’s time to put it to the test. Your mission statement has to be at the forefront of your business. Everyone who interacts with your company needs to see your mission statement. This is so people understand why your business exists and gives them a reason for why they should do business with you.

Some businesses tend to make their mission statement the theme of their marketing campaigns. However, you can place your mission statement on your website, marketing materials, and the premises of your company so people can see it.

A good mission statement will set the tone for your enterprise operations and guide those unfamiliar with your company.

Final Tips for Creating a Mission Statement

There are many thoughts to consider when creating a mission statement for your business. So, here are a few tips to keep in mind when crafting one.

  • Clear and concise. Your mission statement should focus on what your company does for its customers and what’s most important to you. It doesn’t have to be long-drawn, but make sure it clearly states the company’s mission.
  • Think long-term. The mission statement should reflect your long-term goals and your company’s future.
  • Ask for feedback. Gather the opinions of your employees to see how you could improve it or what they dislike.
  • Make changes. Changes are always happening in the world of business. If you feel that your mission statement no longer fits within the context of the company, then it’s time for you to rewrite it.

Keep It Simple

When writing your mission statement, it doesn’t have to be too complicated. You can always keep it simple and straight to the point.

However, keep in mind that your mission statement is a representation of what makes your business important. The mission statement’s intention is to guide the actions of employees and attract customers. 

A mission statement is the representation of a company’s purpose. It unifies the reasoning for why the company exists. Each organization should have a mission statement to summarize its goals and values because it explains how people can benefit from your company.

Think of a mission statement as for what a business does, how and why they do it. It can be pretty challenging to be clear and concise when bringing these ideas together. Luckily, a simple guide is curated to help you create a powerful mission statement.

Why Businesses Need a Mission Statement

A well-crafted mission statement will focus on the target audience and the employees. It serves as a starting point for everyone involved when establishing a brand. The key is to be authentic when branding yourself because it communicates the brand’s purpose.

As for consumers, it helps you set your business apart from the competition. It also gives your consumers an idea of what your company does and what impact it makes.

So, this is where you can dive into the first step of creating a mission statement.

1. Describe Your Company’s Purpose

For this part, it’s best to keep things simple at the moment. To help you get started, think of what product or service the business provides for its consumers. Stick to the basics and try to avoid adding any fluff. You can elaborate more on this within the next section. 

For example, my company’s purpose is to:

  • Sell clothing for women
  • Provide cleaning services
  • Provide web design services
  • Sell skincare products
  • Design interiors

2. Describe How Your Company Provides the Product or Service

This step is where the more challenging part occurs because you’re not looking for a detailed description of your business’s operations. Instead, you’ll need an explanation of how your company operates. Consider what core values your company provides with a product or service.

Here are a few samples you can use as a guideline to get you started with this step:

  • Providing high-quality products.
  • Protecting the environment with sustainable products.
  • Developing resources for accessibility.
  • Empowering and encouraging motivation.
  • Providing supreme customer service.

When considering which values are worthy of including in your mission statement, it’s helpful to consider your business’s core competencies. Focus on one or two core values of what your company does so you can add them to your mission statement.

Examples of what your mission statement will look like so far include:

  • Provide cleaning services with environment-friendly, sustainable products.
  • Design interiors with top customer service.
  • Sell skincare and provide the highest quality products.

You’re almost there. You have one more step before you put your mission statement to work.

3. Describe the “Why” of Your Company

This part of how to write a mission statement is where you describe the passion behind your business. So, why does your company do what it does? How do you provide value for your customers? The easiest starting point is to think about why you started your business in the first place.

Examples of mission statements include:

  • Provide cleaning services with sustainable products to protect the environment and our customers.
  • Design interiors with top customer service so clients can love the home they live in.
  • Sell skincare products with the highest quality so customers can achieve the results they want with their skin.

Once you finish your mission statement, take another look at it to see if it’s the right fit for your company. You might want to play around more with it to make improvements to your phrasing. 

Here’s a sample:

Turn this mission statement: “My company’s purpose is to provide cleaning services with sustainable products to protect the environment and our customers.”

Into something that’s more like this:

“At The Cleaning Ladies, we clean houses with the most sustainably organic cleaning products to give people a safe and sparkly home environment.”

4. Put Your Mission Statement to the Test

Once you’re able to craft your new mission statement, it’s time to put it to the test. Your mission statement has to be at the forefront of your business. Everyone who interacts with your company needs to see your mission statement. This is so people understand why your business exists and gives them a reason for why they should do business with you.

Some businesses tend to make their mission statement the theme of their marketing campaigns. However, you can place your mission statement on your website, marketing materials, and the premises of your company so people can see it.

A good mission statement will set the tone for your enterprise operations and guide those unfamiliar with your company.

Final Tips for How To Write a Mission Statement

There are many thoughts to consider when creating a mission statement for your business. So, here are a few tips to keep in mind when crafting one.

  • Clear and concise. Your mission statement should focus on what your company does for its customers and what’s most important to you. It doesn’t have to be long-drawn, but make sure it clearly states the company’s mission.
  • Think long-term. The mission statement should reflect your long-term goals and your company’s future.
  • Ask for feedback. Gather the opinions of your employees to see how you could improve it or what they dislike.
  • Make changes. Changes are always happening in the world of business. If you feel that your mission statement no longer fits within the context of the company, then it’s time for you to rewrite it.

Keep It Simple

When writing your mission statement, it doesn’t have to be too complicated. You can always keep it simple and straight to the point.

However, keep in mind that your mission statement is a representation of what makes your business important. The mission statement’s intention is to guide the actions of employees and attract customers. 

About The Author

Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her re-reading the Harry Potter series, burning calories at a local Zumba class, or hanging out with her dogs, Bear and Lucy.

Leave a Comment





Related Posts