As one of the most popular content management systems (CMS) on the market, WordPress (WP) is well-equipped to handle an e-commerce website just as well as it handles blogs. Because WP is Open Source software, people add new themes, plugins and features all the time. WordPress is as good for e-commerce stores as it is for anything else you can imagine.
If there’s something special you want to do with your store and WooCommerce doesn’t quite get you there, you’ll easily find another plugin to do the heavy lifting, or write some code of your own to give your store the look you want.
So, Is WordPress Good for E-Commerce or Not?
Yes, you can use WordPress to create a beautiful and highly functional online store. WordPress stands out from every other CMS platform available, taking a whopping 64.3% of the market share, more than all the other ones combined.
More than 6.7 million of those sites are e-commerce ones, using WooCommerce typically. If WP wasn’t good for e-commerce, business owners would find better solutions instead of flocking to the platform for their online commerce needs.
How Is WordPress Good for E-Commerce?
Assuming you have access to a control panel or a way to upload WP and plugins for customization, WP is fairly easy to install and begin using. You may need to view a few videos to figure out product listings in WooCommerce, but even a beginner web designer can figure out the basics.
Here are the top ways you can utilize WordPress for your online store.
1. Easy to Customize
Is WordPress good for e-commerce that must be customized? Yes, because it’s so easy to create custom looks. You can purchase a custom theme for well under $100, tweak it with unique colors and a logo and have a site that looks as though you spent thousands getting it set up.
Even amateur coders can easily change the look of a WP site since much of the coding work is already completed. Simple fixes such as plugging in snippets of code to custom CSS makes it a flexible website option.
2. Responsive Sites
People spend four or more hours a day on their phones, meaning they’re accessing websites via mobile devices more than ever before. WordPress has a plethora of themes that are responsive to smaller screens.
You can also add plugins that limit animations, change the appearance of your menu to better suit smartphones or adjust product descriptions so they don’t fall off the page and create endless scrolling from side to side.
A responsive website should also make the checkout process as simple as possible. Integrate simple checkout options such as PayPal, Facebook or Google for one-click purchases.
3. Out-of-the-Box Solution
WordPress is easy to get up and running in a day or two. Plugins such as the popular WooCommerce make it easy to come up with a navigational structure that works for almost any type of digital storefront.
You’ll wind up with images sized the same to create consistency, headings that match and a professional look. Even buttons should size appropriately for various devices and all appear the same.
4. Low Startup Costs
Creating a site with WordPress is good for e-commerce stores because it costs less to get up and running. WP itself is free Open Source software. Many of the plugins and themes are also free, although you may have to pay a small fee for professional versions or customization options.
Still, the cost to get up and running should be in the hundreds rather than the thousands. Even if you pay someone to build the site for you, it should take them less time as the coding work is already completed and they’ll simply need to focus on the design and content for the site.
Since most web designers charge by the hour, you’ll pay less overall than if you have someone write HTML and code a site from scratch. You might also find that even if you aren’t a designer, you can finish much of the setup work yourself and bring in the experts for the more advanced detail work.
5. Ample Plugins
On WordPress.org, you’ll find 60,451 free plugins for almost any task you might imagine. Of course, there are many paid plugins available as well. Creators upload new plugins or updates to current ones regularly.
You’ll find apps that protect your site from hackers, speed up image loading or give you custom author and image options. If WooCommerce isn’t quite where you want it to be, check out the many WooCommerce extensions available. You can integrate with nearly any payment system, social media platform or newsletter service to market your products extensively.
6. Secure Platform
Because so many developers donate their time freely to the platform, any security issues get worked out rather quickly. WordPress can be a target for cyber attacks since it is such a popular CMS. However, you’ll also find firewalls, antivirus plugins and ways to secure your site from the most common attacks.
Most web hosting companies are also aware of the backend attacks and SQL injection attacks that occur with WP. They have their own tracking and protections in place and can offer you advice about how best to project your customers’ information and your website.
WordPress Is an Excellent Choice for Your Online Store
The advantages of WP far outweigh any drawbacks. WordPress is a smart choice to get your online store up and running quickly. You can customize it to suit your company’s needs. With its low price point, you can give it a try and see if it works as well for your e-commerce store as the millions of others online.