12 Video Editing Tools to Invest In

Posted on December 3, 2019 | Updated on June 11, 2024

You’ve likely noticed that more and more businesses are jumping on the video marketing boom. Creating videos is easier than ever before, but there are still some things you can do to enhance yours. Make your videos look more professional and interesting to potential customers. There’s only so much you can do to film usable footage. It’s in the video editing that truly great campaigns are born.

In 2020, there will be approximately 232 million video viewers in the United States alone. Digital video penetration is expected to hit 83.8%. Videos are an effective marketing tool. If you haven’t yet delved into this medium or you simply want to up your game, now is the time. Learning video editing is just one part of the process.

You don’t have to wait until you’re ready to spend a lot of money or hire a professional to jump into video marketing. Fortunately, a number of tools can help you produce the best videos possible even on a small budget. Many of the tools focus exclusively on video editing, and some offer other advantages as well.

Jump to: Adobe Premiere Pro | KineMaster | VideoStudio Ultimate | Filmorapro | PowerDirector 365 | Pinnacle Studio 23 | Nero Video | DaVinci Resolve 16 | Lightworks | VSDC | HitFilm Express | Shotcut

1.Adobe Premiere Pro

Adobe now offers its products as part of a Creative Cloud suite. You can get started for a small monthly fee, choosing the software that works best for you. This particular video editing and production software works well with Windows systems. Adobe describes it as “video editing software for film, TV and the web.” The software also integrates with other Adobe apps, allowing you to work on the video from anywhere and any device.

Price: $20.99 per month

*Note: Get all related Adobe apps for only $52.99 per month, expanding your capabilities.

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2. KineMaster

You may be on a low budget and need to edit videos right from your phone. KineMaster will give you some of the tools professional videographers use in the size of a handheld device. The app is available for both Android devices and iPhones. You can edit layers, add text and even work with audio tracks. You can easily trim and split clips, preview the final video before you save and adjust video speed. If you need to do a video marketing campaign on a budget, this is a great tool to start with.

Price: FREE

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3. VideoStudio Ultimate

If you’re a beginner, you’ll love that this video editing software is pretty easy to pick up. It still has the features professionals use, such as multi-cam editing, 360-degree VR video capabilities and even color grading effects. You’ll also be able to create morphs and seamless transitions. You’ll gain some of the advantages of the more expensive software that professionals use. However, you’ll do it in a less expensive and easier to learn package.

Price: $99.99

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4. FilmoraPro

Filmora also offers a less advanced option for beginners. Their Pro version, however, will give you all the features you could possibly need to get started in video editing. The software works with both Windows and Mac platforms. Refine your videos and gain tools such as automatic audio sync, customizable animations and a library of royalty-free sound effects. Add titles easily or transition in and out of scenes.

Price: Lifetime subscription for $199.99 or one year for $119.99

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5. PowerDirector 365

Cyberlink brings a new software video editing tool onto the playing field with PowerDirector 365. The tool offers professional-grade editing with features such as adding vector shapes and animated titles. Square up your videos for use on Instagram and Facebook, and audio scrub to get rid of annoying background noise. The only drawback to this software is that it’s advanced and may be difficult for a beginner to pick up. However, with a bit of study and practice, anyone can become a pro at using PowerDirector.

Price: $77.22 per year USD (prices on the site are in pounds)

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6. Pinnacle Studio 23

This is another good video editing tool for beginners. The price is fairly reasonable, and they often run specials and discounts. You can start with their smallest package at $59.95. You’ll get 1,500 effects and templates along with split-screen videos, color adjustment and tutorials. If you need additional features, upgrade to Studio Plus for $89.95. You’ll gain more effects, clip nesting, animated GIFs and wide-angle lens correction. For $129.95, you’ll get 2,000 effects and gain additional features such as video masking, 360 video editing and seamless transitions.

Price: Between $59.95 and $129.95

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7. Nero Video

This is a pretty solid video editing option for a low price. Some of the features you’ll gain with Nero include single-click video story editing. Simply upload and click, and the program will add music, effects and entry and exit points. Of course, you can refine it a bit further, but if you’re in a hurry, one-click is a quick option to get the video edited and out. The software comes with more than 1,000 video templates and the ability to export and burn DVDs or Blu-Rays.

Price: $69.95

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8. DaVinci Resolve 16

This tool is one of the only ones that currently allows for professional-quality 8K edits. You’ll also be able to implement color correction and add visual effects and plug-in audio. You can quickly export to YouTube and Vimeo. The cut page features a dual timeline, dedicated trim interface and fast review. There’s a free version of DaVinci with some basic elements. Try it out, and if you love it, you can always upgrade to the Studio version. It includes Neural Engine, multi-user collab, 3D tools and a number of plugins and effects.

Price: FREE or $299

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9. Lightworks

Lightworks software is well known in the video editing industry. It has even been used in editing some Hollywood films, including “The Wolf of Wall Street,” “Pulp Fiction” and “Heat.” Even though it’s a powerful package, it’s fairly easy to use even for beginners. The interface is simple, and everything is explained. Export your videos to YouTube or Video easily. The tool offers a wide range of supported formats and the ability to collaborate with others. It also provides features such as variable frame rates, the ability to adjust RED R3D RAW metadata and voice-over capability.

Price: $437.99 lifetime license, $174.99 per year or $24.99 per month

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10. VSDC

If you’re hunting for a free option, you’re in luck. VSDC offers some basic features such as color correction, object transformation and audio and video effects. Convert for the format you need or burn DVDs. You won’t get as many bells and whistles as you would with some of the more advanced video editing tools. That said, this tool is a good starter download without any upfront investment.

Price: FREE

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11. HitFilm Express

HitFilm is another free video editing software with a lot of good beginner features for those just exploring video production. Some of the features include color correction and grading, 3D model import, masking and rendering. You can easily fix issues with lighting or plug in titles and simple features. Add some popular elements, like a picture in picture (PiP) to highlight a key speaker or element of your product.

Price: FREE

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12. Shotcut

Shotcut is open source software, so a community of users constantly adds to the abilities of this powerful editing tool. Gain all the support you need from other users and features, such as wide-format support, drag-and-drop interface and frame-by-frame editing. You can add elements such as fade in and out audio and video, transitions, white balance and more.

Price: FREE

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Creating Amazing Videos

These are just a few of the tools available for video editing. Your computer may have come with some software already installed that features very basic options too. You can always livestream on Facebook. Additionally, you’ll find numerous third-party providers that can take a simple video you shoot and enhance it for you automatically. No matter which tools you choose, think about the goals of the video. How might the finished product serve the needs of your customers? With a bit of practice, you’ll put out videos that get results.

About The Author

Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her exploring the outdoors with her husband and dog in their RV, burning calories at a local Zumba class, or curled up with a good book with her cats Gem and Cali.

You can find more of Eleanor's work at www.eleanorhecks.com.


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