The Different Shades of White

Posted on December 1, 2021 | Updated on April 26, 2022

A white design is a popular choice for many who own a website or when creating graphics. However, choosing a white shade in design should not be an afterthought. Designers consider it to be a big part of the design process.

While it seems easy to go with any shade of white, the color you choose may not always offer a clean design.

There are several shades of white to choose from.

White shades need to work with both text and images as well as the overall design. The choices matter because there should be a purpose for your scheme.

So, what are the different shades of white you can use?

Shades of White















Different white shades can include a variety of tones. Some of the choices for design can be ivory, snow-white, linen, seashell, smoke, spring white and much more.

Other white shades can be a soft white with an undertone of another color to enhance screen reading. Designers will use this method since some users suggest that plain white is harsher on the eyes.

For instance, Apple’s website background includes a white shade of pink. Since Apple’s brand portrays itself as user-friendly and minimalistic, this shade of white produces a calm and airy feeling.

Why Use Different Shades of White?

There are many benefits when strategically using white as a background. While it white creates contrast, it also allows users to focus on other design elements. Plus, it makes the text clear and easier to read.

When using a white, consider leaving white space around the design elements to enhance them. This design helps to create a focus on the details, so they are more noticeable.

Another added benefit to using a different shade of white is the feature of minimalism. White is a significant trend that many designers use effectively to instill simplicity. It is also helpful in creating a responsive design.

All elements should have a border between the edge and a background. If there were no use of different shades, there would be no contrast between the border and the background.

The Meaning of White

White may be a simple color, but it has several meanings to it. Different shades of white can associate feelings of purity, light, cleanliness and positive morale. White also enhances the feeling of freshness and is always complimentary to any website design.

While white can have a positive connotation, it can produce a negative meaning as well. For instance, others may see white as a dull and basic color. White can also create a feeling of isolation and sterility. So, it’s essential to be careful when using too much white in your overall design.

In general, white shades make perfect use for when you include other bold design elements.

Think of white as a support system for every other color. Without using white shades, this creates a cluttered look and would make the design confusing to users. The purpose of white shades is to create a visual appeal and overall emphasis on other layout components.

How to Use White Shades

1. Keep your contrast in check.

When using bright, bold or dark colors, white shades will create a nice balance of visuals. For fonts, be sure to use high contrast so that it makes your content easier to read. Low contrast makes it impossible to see your content, especially for those who are visually impaired.

2. Create simplicity.

The overall purpose of white is to create a minimalist look in the scheme of a design. When creating a graphic, keep it simple when choosing a white shade. The objective is to avoid clashing elements and craft a beautiful visual appeal.

3. Use clean images.

When incorporating the use of images on a website, it’s essential to include images that create color contrast. Too many images with white shades can eliminate focus. Consider using images with a different color border or create a barrier to set itself apart from the background.

4. Use enough white space.

Keep in mind that white spaces are part of the overall design. To ensure you’re creating enough contrast around other elements, create space around the objects. Also, spacing around the text and graphics is just as important to focus on.


As you can tell, different shades of white can be useful for creating contrast. While it works well with other design elements, it also makes a purposeful design.

Modern, clean graphics and websites are a prominent trend that many designers use today. Remember that being strategic in your choice of color can drastically improve the design’s overall look. 

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