The Recipe for a Perfect Logo [Infographic]

Posted on February 12, 2015 | Updated on June 13, 2023

Whether you’re looking for ways to spice up your existing logo, are starting from scratch, going at it alone or working with an experienced designer, there are certain things you should know about logo design.

Think about it. Your logo is the first thing most people – potential customers – will see when they visit your brand’s website. It’s what will stick with them long after they’ve left and what they’ll associate with your company in the future. It’s what will help them recognize what you stand for when they’re thinking of future purchases, or what they’ll forget immediately. Starting to understand the importance?

The infographic below, The Recipe for a Perfect Logo – created by Company Folders – outlines everything you need to know to put together the perfect brand logo. It takes generic statements that you have seen elsewhere and makes them actionable with specific details that you can actually use.

For example, do you understand white space and how it relates to logos? What about the meanings behind various shapes, colors and icons? Do you know what consistency really means, and how using imagery in your logo can translate into better product associations? Maybe not, but this infographic will bring it all home in a way that’s easy to digest and to put into practice going forward.

Take your time to go over the specifics in the infographic and to take notes. Think about how each step relates to your brand’s logo. From there, think about what you’re looking to achieve with your new logo and how to bring your ideas to life.

The Recipe for a Perfect Logo [Infographic by Company Folders]

About The Author

Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her exploring the outdoors with her husband and dog in their RV, burning calories at a local Zumba class, or curled up with a good book with her cats Gem and Cali.

You can find more of Eleanor's work at


  1. Kani Poly Design on February 14, 2015 at 10:40 pm

    Great infographic, I’m really interested in it.

  2. Adil Khan on April 10, 2015 at 2:25 pm

    This is first time i am landing on your blog. BTW, You have provided such a Informative & unique Infographic. Good Recipe.

    Thanks for sharing!

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