The best font for your project is the one that speaks to your designer’s soul and brings you joy when you look at it in the scheme of your design. In this design series, we’ve looked at a number of serif and sans-serif fonts as well as a few handwritten fonts. Bromello falls into the handwritten font category but has a unique look that makes it more customized than some of the more digital-looking script fonts out there. Although some fonts stand the test of time and are widely used — such as Helvetica and Times New Roman — choosing a font that’s not as standard, such as Bromello, can make your designs stand out from those of your competitors.
Using a unique-looking font creates a personality for your brand. This shows clients you understand the importance of a unique design that speaks to the heart and soul of the brand. Bromello’s thick letters will likely remind you of painted letters on a poster, giving the font a casual feel. It is still used infrequently, and it’s unlikely that your competitors use it. You’re more likely to see the font used in wedding invitations and signage than on an e-commerce website. However, there’s still a time and place for this font even on branded sites.
Origin
Bromello is a modern script typeface created by Alit Suarnegara. Originally from Bali, Indonesia, Suarnegara began font design in 2012. His designs and typefaces feature a hand-painted look. Other typefaces created by Suarnegara include Controwell Victorian, Braton Composer, Jandys, Rumble Brave and Billy Ohio. Studying his fonts and designs reveals a theme of large, bold letters with a cursive look.
Born July 20, 1986, Suarnegara started his career making vectors and working on commercial designs before morphing toward typography as well. He handmade this particular font with a brush and then digitized it for use in print and online. The font is considered “modern script typeface” but falls into the handwritten category of fonts. Even among handwritten fonts, however, it has a unique, bold look.
Mechanics of Bromello
Bromello font is listed as free for personal use on a number of sites and costs a small fee on the designer’s website, but extended licenses may cost more. You’ll need to pay a small fee for personal use of this font. The letters curve, creating a continuous connection from one letter to the next within the same word. Ending letters have long tails reminiscent of calligraphy styles. Additional embellishments are available with the paid package, along with extra letter styles. Font files include TrueType TTF, OpenType and OTF. The optimum size for the font is at least 12 points, but the font looks better in larger sizes because of the swirls and embellishments.
Smaller font sizes create a bit of a busy look from this font. The expanded version comes with A-Z characters, numerals and punctuations, accents, swash and contextual alternatives. Bromello has a wide X-axis, stretching out across the page. However, the height of the letters varies, depending on the letter used. For example, the Y-height of the letter “L” is tall because it’s loopy and flowing, but the height of the letter “o” is quite short.
What Does the Font Imply?
This font reminds people of the past and text we’ve all seen on posters for local carnivals and circus acts. It’s a fun, lighthearted script that makes you think of celebrations and happy occasions. Even though this font is a script, it doesn’t have a formal feel like some scripts do because of the long, swooping embellishments. It feels open and welcoming, but not too youthful. Bromello is a casual font rather than formal, so it works best for lighthearted and casual brands and not so well for more serious types of branding.
Where It’s Commonly Found and Used
On one site alone, Bromello was downloaded 104,489 times, but where did people use this font? Bromello font appears commonly in headlines, on wedding invitations and on creative sites. When you purchase the font, you’ll get some common letters and letters with embellishments. The designer offers a couple of tutorials on the best way to use the font and add your own decorations, creating the unique look you want. The artist explains how to use the font in Adobe Illustrator. You can also use TextEdit or FontBook.
What Should It Be Used As?
If you like the idea of placing Bromello into your designs — or a client wants to incorporate it into their brand — here are some ways to use the font.
Logo Design
The Bromello font is a popular choice for logo design due to its unique and stylish brush script. Its cursive flow gives brands a friendly, approachable feel. Designers often use Bromello for artisanal brands, boutique shops and creative agencies seeking to convey personality and individuality.
Bromello would work well in a logo for a fashion designer or any type of artist or entertainer. It would also work well for those in the crafty, DIY niche. For example, Bromello would look good in a logo design for a business owner who sells handmade crafts on Etsy. Bromello has that cutesy design you would see on mugs and wall art, so it’s great for those in the art space.
Product Packaging
Packaging featuring Bromello would help products sell in stores as they stand out on the shelves. Typically, consumers purchase items they see they like in stores. Therefore, with its handwritten appearance, potential customers may stop to look at the product to see more of it.
Bromello is perfect for companies that sell food products. You could place it on a limited edition item such as pumpkin spice-flavored foods or drinks for Fall. It would also work well for makeup and other beauty product packaging. Since the audiences may view the font as girly, female consumers would feel more connected to these product niches.
Social Media Graphics
On platforms like Instagram or Facebook, graphics using Bromello draw attention. The script font may stop users from scrolling to see what the post is about. This is because it resonates with younger audiences. The font has a youthful vibrancy that Millennials may love, and many users on Instagram and Facebook are of this generation.
Designers often use it for announcements when brands want to capture an audience’s attention for new updates. They also use it for promotional purposes. When a brand seeks to instill fun and excitement, it will use Bromello to show how excited it is to offer a discount to customers.
Website Headers or Banners
Bromello is a great font for website headers and banners, as it makes a brand more memorable. The font’s playful curves and strokes create a unique identity for those wanting to stand out. It also makes a strong first impression on visitors. When site users visit a website for the first time, they’ll see the font and think how adorable the platform is.
A typical website that uses this font includes lifestyle blogs. Because the font has a casual feel, many bloggers may use it to maintain that sense with their audience. Bromello also works exceptionally well for creative portfolios. A designer like yourself could use it to show off your artistic side to gain clients or apply for jobs.
Advertisements
In advertising, Bromello is effective for campaigns that target a younger or creative demographic. Its laid-back elegance is great for promotions of fashion brands or country music festivals. The font has an expression that aligns with those working in these creative industries. Therefore, businesses that want to make their ads stand out should use this font to catch readers’ attention.
Other Ways to Use Bromello
Use it in the headers for event posters, such as ones for a school recital, fundraiser or alumni gathering. The free version of this font comes with limited letter sets. So, if you want an expansion, purchase the font from the designer and expand the letter sets and available styles.
Bromello would work particularly well for designs completed on a vinyl cutting device like a Cricut or more massive industrial machine. Picture the handpainted look of this font on the back of an iPhone case, in the lettering on a wooden sign or for headings on a wedding sign.
Best Practices When Designing With Bromello
While Bromello is a pretty, handwritten font, some designers may be keen to use it for everything. However, designers should use Bromello for specific use cases.
For instance, you can pair Bromello with certain fonts. Figuring out which fonts to pair with a handwritten font isn’t always easy. Since Bromello has a retro cursive look, stick with a simple sans serif for the body text. Sans-serif fonts are clean. They have no style, so they keep your designs balanced without clashing. A thick, bold text pairs well with the lush, hand-painted look of Bromello, too.
Consider the types of colors you’d use with Bromello. Since the font embraces a creative aspect of brands, you would want to choose colors that align with this feeling. Therefore, Bromello’s playfulness complements pastel shades and muted tones like lavender, mint or peach. It also stands out with classic black or white if you use a minimalistic design.
When using Bromello in your designs, consider some of these do’s and don’ts:
- Do: Use Bromello for headings only.
- Don’t: Overuse it — its distinct style can be overpowering in large blocks.
- Do: Give ample spacing between letters for clarity, but make sure each letter still connects to the other.
- Don’t: Use Bromello in contexts demanding formality, as its playful feel may be inappropriate.
A Touch of Nostalgia
Although Bromello brings a touch of nostalgia to designs, it also has modern elements that make it perfect for today’s events. It’s a wide script, so it pops on a page or sign, drawing users’ attention to whatever the letters say. Keep in mind that this handwritten font already slants to the right, so adding additional tilt, such as with italics, may be overkill. View the videos listed above for details on how to make the font work for your individual needs and customize the final result. The next time you need something fun and interesting, draw on the Bromello font as part of your design toolkit.
The Font Series Guide: Introduction
Chapter 1: 15 Google Fonts You Should Be Using
Chapter 2: Times New Roman
Chapter 3: Roboto
Chapter 4: Georgia
Chapter 5: Verdana
Chapter 6: Helvetica
Chapter 7: Comic Sans
Chapter 8: Didot
Chapter 9: Arial
Chapter 10: Tahoma
Chapter 11: Garamond
Chapter 12: Century Gothic
Chapter 13: Brody
Chapter 14: Bromello
Chapter 15: Savoy
Chapter 16: Athene
Chapter 17: Calibri
Chapter 18: Proxima Nova
Chapter 19: Anders
Chapter 20: Monthoers
Chapter 21: Gotham
About The Author
Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her exploring the outdoors with her husband and dog in their RV, burning calories at a local Zumba class, or curled up with a good book with her cats Gem and Cali.
You can find more of Eleanor's work at www.eleanorhecks.com.
