Chapter 15: Travel Agency Themes We Love

Posted on April 7, 2024 | Updated on April 18, 2024

Although the number of travel agencies slowed for a time, people are turning back to utilizing the services of experts to figure out how to best plan their trips. Whether you’ve been in the travel industry for years or are just opening your doors, finding the perfect travel agency themes takes time.

Luckily, we’ve put in the hours and found a few options we adore. You can grab any of this and start using them out of the box to promote your business. 

Statista estimates the travel agency industry is worth approximately $475 billion, with $37.7 billion of revenue within the United States. The travel industry continues to grow and recover since the COVID-19 pandemic. 

If you’re looking for a WordPress design for your website, there are a few things you should look for in your travel agency theme. 

What to Look for in Travel Agency Themes

Many travel themes feature a blog-like feel. While there are websites catering to articles and reviews, a travel agency site needs to offer a bit more. For example, you’ll also need a shopping cart component so clients can book trips digitally. Your site has to do double and triple duty in a lot of areas.

Here are the things you should consider when figuring out which theme works best for your business needs:

  • Blog to list articles about best places to travel
  • E-commerce component to sell packages
  • About page to add level of trust
  • Membership area to help travels choose their next destination based on past trips
  • Rating system so people can rank trips and write reviews
  • Multiple language and currency support

While a lot of the work travel agents do is behind the scenes, many travelers want to book the package and be done with the planning. The reason they’re using your agency is to free up their time. 

You may also want to consider adding a few extras, such as tapping into the power of virtual reality (VR) to take visitors on a short virtual tour of their trip.

Our Favorite Travel Agency Themes

We tried to consider that there are specialty travel agencies that book extreme adventure trips or cater to a particular age group. With that in mind, we scoured the internet for WordPress themes that might impress even the savviest agent. We found some favorites we think will work for any travel-related business.

Travel Agency WordPress Theme

travel agency themes

Travel Agency WordPress Theme gives your site a professional edge and still taps into the key factors that help drive bookings. We like the shaded overlay on the hero image because it gives a feel for a potential destination but the text and call to action (CTA) button still pop. The layered logo in the center creates additional interest.

The design features space for a blog, to book tours and to share stories from other people’s successful trips. The free version gives you a good start on a website, but the $40 Premium version adds features such as mobile responsiveness, additional customizations, translations, WooCommerce compatibility and section reordering.

Travel Agency Booking

travel agency themes

People often save for a year or more to afford a vacation. To trust you with their hard-earned dollars, they want to know they can get in touch. Adding a toll free number and email across the top of the site builds trust. The Travel Agency Booking theme also features social media icons on the top right of the page. 

The free version comes mobile ready, translation friendly and with a customizable header and logo. Upgrade to the Pro version and gain body background, more customizations, footer copyright adjustment and social media icons. The Pro version runs $59 per year or $149 for lifetime. You can also buy the package of all their themes for a flat rate. 


travel agency themes

Journeo works with the Elementor plugin to give you a template for a beautiful, image-rich site. We love the way the image fills the entire page from top to bottom and side to side. Elementor offers a drag-and-drop design option for those without technical expertise. If you’re a travel agency owner and not a designer, it may be the perfect solution for your needs. 

A personal license allows you to use the theme for one website and not resell or redistribute it. For $49, you’re covered. You can pay an additional $37 and they’ll install and set up the theme for you. 

Set Sail

travel agency themes

Set Sail travel agency theme has a fun, tropical vibe. The elements travelers recognize, such as a compass, camera and snapshots add to the fun. Arrows point the way around the path and the main focus is on the agency name and the CTA. 

Features of the Set Sail theme include shopping cart, reviews and user registration. A regular license runs $85.

Our Winner: Travel Pro

travel agency themes

Travel Pro is our favorite of the travel agency themes for WordPress. Some of the features that work well include:

  • CTA button for viewing possible tours
  • Grid-based layout of available trips
  • Blog included

We like the way the navigation bar is directly under contact information and social media icons. The free version offers a lot of features that made this our top choice. 

  • Theme customization 
  • Upload your logo 
  • Slider with four slides 
  • Social media links 
  • Responsive

Upgrade to Premium for $49 and add: 

  • Unlimited slides 
  • More templates 
  • Full-width capability 
  • Section disabling 
  • Gallery
  • Mega menu
  • Custom CSS

Nearly any size travel agency should benefit from the Travel Pro theme’s functions.

Highlighting What Makes Your Travel Agency Stand Out

Finding the perfect travel agency theme helps your site and business stand out from the crowd. If you need to get your online presence in place and don’t want to spend countless hours searching for the right look, any of these five themes will give you a professional edge. 

About The Author

Eleanor Hecks is the Editor-in-Chief of Designerly Magazine, an online publication dedicated to providing in-depth content from the design and marketing industries. When she's not designing or writing code, you can find her exploring the outdoors with her husband and dog in their RV, burning calories at a local Zumba class, or curled up with a good book with her cats Gem and Cali.

You can find more of Eleanor's work at

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